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What the Instagram API Means for Marketers

By Autumn Rivers – Contributing Writer, The Marketing Scope.

This week, Instagram announced the new advertising application programming interface, or API. This makes it easier than ever for marketers to buy ad space on Instagram, since they no longer have to talk to sales reps to plan their advertising campaign on the image-based social network. If you’re like most digital marketers – or even most people! – saving time and effort should sound great. That means you might be interested in learning how the Instagram API will benefit you.

How It Works

With the Instagram API, you use convenient cloud software to buy ads and then manage them from your mobile phone instead of waiting to get ahold of an actual person. Whether you hate calling people or just like to buy ads at weird hours when no sales reps would be awake, this type of automation should appeal to you.

If you already buy ads this way on Twitter and Facebook, you know what kind of convenience we’re talking about. Once you purchase ads, you can then manage and cross-promote them with other social networks that you use for advertising. Publishing content and even providing customer service through social media will also be easier than ever now.

Currently, only a limited number of companies have partnered with the API. They include Salesforce, Ampush, Kenshoo, SocialCode, Brand Networks, Nanigans, 4C, and Unified. But more should be added later this year.

Why You Need to Advertise on Instagram

Instagram has more than 300 million users, and that number is expected to increase to more than 111 million by 2019. So it’s no wonder that this social network is on track to reach about $595 million in mobile ad profits in 2015 and more than $2.8 billion by 2017. That’s more than Twitter and Google, which makes Instagram worth a look at least.

When you check out the Instagram API, you will see that you’ll get to use many of the same features you can use on Facebook when you advertise, which means you will have access to the Custom Audiences tool. You will also be able to use call-to-action buttons, analytics, and other helpful features.

Does the Instagram API interest you? If so, learn more about it here. And let us know what you think if you try it out!

By Autumn Rivers – Contributing Writer, The Marketing Scope
Email:, Twitter: @AutumnEditing