During the fall of 2015, DemandWave surveyed hundreds of B2B marketers to share what they perceive as this year’s top priorities and toughest challenges.
In 2016, digital marketers must be just as comfortable adapting to change as they are pursuing new sales leads. Those two themes shine bright throughout the State of Digital Marketing Survey, which again highlights the biggest priorities, challenges, and trends within the marketing industry.
In the five years compiling this report, nothing has proven more valuable for B2B marketers than generating sales-qualified leads. And yet, for all the resources poured into acquiring leads, through outlets like search, social media, video, blogs, and email, proving ROI remains the biggest challenge for marketers for the second straight year.
Read this report to get insights from nearly 300 B2B marketing professionals – including exclusive interviews with marketing leaders at SiriusDecisions, Intuit, Epicor, ALE (formerly Alcatel-Lucent Enterprise), and Xactly Corporation.
Download this free report to discover how your peers are planning to take on the 2016 digital marketing landscape: