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Want to win at Facebook Live? Here’s how.

Live streaming is a big deal these days. Platforms like the now defunct Meerkat and Periscope kicked it off, then, in April of this year, Zuckerberg announced the world’s largest social network would be adding live-streaming capabilities. Today, Facebook Live is a free, user-friendly, engagement-driven service allowing users to “go live” for up to 90 minutes. It’s a great tool to consider if your brand wants to go behind the scenes, broadcast from events, release new product lines, or encourage real-time, question and answer sessions.

facebook-liveIn short, Facebook Live is worth your time—that is, if you’re doing it right. We recently turned to social media consultant extraordinaire John Lusher for additional insight on Facebook Live. There’s a lot to be learned from John’s take, which originally appeared at The Social Buzz Lab.

For example, when recording, it’s key to move slowly, make perspective transitions thoughtfully, and always be aware of the microphone. Promote live sessions like you would any other event, and use Facebook insights tools to time your broadcast to ensure you’re logging in when your users are the most active. In addition, make sure your hosts are presentable, knowledge, and—this is the most important—engaging. Part of the appeal of Facebook Live is its interactive format, so be sure to encourage questions and comments and respond to them during the broadcast.

But that live streaming session you were planning that will last all of three minutes? Scrap it—actually, scrap anything under five. The longer the broadcast, the more time Facebook users have to access the content—cut it too short, and you might be talking to yourself.

There’s a whole lot more we have to say on this topic. If you want to win at Facebook Live, head over to V3B to read more expert advice.

READ: A Few Tips for a Successful Facebook Live Appearance