Social media has become a worldwide phenomenon which gives an excellent opportunity for marketers to promote their brand and connect with their target audience. Therefore, being familiar with social media platforms and social media advertising could mean a lot to your brand or business.
Unlike traditional advertising, social media advertising has a great potential to spread your brand’s message and build awareness about your product or service. So, it is essential to choose the best social media platforms that are relevant to your business objectives and goals.
The following are different types of social media advertising that you need to be aware of
Facebook is a popular social media platform across demographics and offers detailed targeting options making it an ideal choice to begin with social media advertising. With over 2 billion active users, Facebook provides an opportunity to reach almost anyone and everyone.
Since it allows more refined targeting than other social channels, you can target users by location, interests, behaviors and other valuable elements. The pricing is based on factors such as the audience you’re trying to reach and the budget you set for your ads.
Your ads should be tailor-made for each audience segment and you shouldn’t run the same ads for all your audiences. In doing so, Facebook ads can help to build brand awareness and teach people about your product or service.
No matter what your business objectives are whether it is creating brand awareness, increasing website traffic or conversions – Facebook can get you there!
Pro tip: You’ll need a significant advertising budget to reach your target audience and introduce potential clients to your products or services.
With over 1 billion active users, Instagram offers the most engagement of several other social media platform for businesses. Generally, brands that are visually pleasing or that can blend visuals into their marketing campaigns tend to perform best on Instagram.
Instagram also gives brands the ability to share content that includes photos or videos and helps people to remember your brand better. Therefore, it is an excellent choice to run visual social media advertising campaigns for your products or services.
Moreover, Instagram ads can be directly linked to a landing page or a product page which helps people engage with your products instantly.
So, if your content is focused around visuals then Instagram advertising is the best platform for generating sales for products and services. At the end of the day, users are more likely to remember what they see more than what they hear or read.
Pro tip: Setting up Instagram ads are much similar to creating Facebook ads.
Advertising on Twitter is constantly outplayed by other popular marketing channels like Facebook and Instagram. Yet Twitter has never lost its value, and still, many brands get significant exposure with social media advertising on this platform.
Twitter ads are pretty much simple and straightforward which makes it easy to spot even on the congested Twitter feed. Moreover, promoting engaging content with Twitter helps to increase brand awareness and make people trust your brand even more with the right image.
Since Twitter requires a more focused approach than other social channels, it is essential to use content that draws your viewer’s attention and fits your brand identity.
So, while creating a Twitter ad campaign, make sure that all your ads are engaging which might encourage your audience to share and contribute to your campaign.
Likewise, when advertising on Twitter start by sharing high-quality content instead of asking them to purchase a product or service immediately. In doing so, you can spread the word about your brand or product to people who are most likely to be interested in it.
Pro tip: A promoted tweet allows you to engage beyond your followers and reach more of your target audience.
Pinterest is a highly regarded social media platform for e-commerce brands but is a lot smaller when compared to Facebook or Instagram. Besides, e-commerce retailers are in love with Pinterest because of its targeted search engine and ads to promote their products.
Some people exclusively use this platform to find and purchase creative products like wall art and home decor. So, Pinterest advertising is a worthy consideration if you want to gather information about potential purchases.
When you talk about Pinterest advertising, you’re just talking about promoted pins. With just one tap, Pinterest ads would take users straight to your website, where they can learn more about your products or even purchase them directly.
So, if you want to get noticed on Pinterest, you need to create attention-grabbing visual content that is distinctive and stands out from the rest. If you’re not sure what to promote using Pinterest ads, try to identify popular content from other social channels and revamp them by focusing on the visuals.
Since the competition is relatively low with this new advertising platform, you can take full advantage of its capabilities to reach some of your marketing goals.
Pro tip: Before featuring a Pinterest ad, it is worth considering your target audience and how this platform might work for your social media marketing strategy.
LinkedIn is a professional platform making it unique from all the other social networks discussed in this article – circles around B2B market. So, if you are a B2B marketer, LinkedIn ads can act as an effective tool for prospecting leads and converting them into potential customers.
You can even target specific audiences and control your budget which is much similar to what you’ve seen on other social networks. Just like Facebook, when LinkedIn ads are placed in front of the target audience, they are more likely to deliver excellent results.
However, there are times when LinkedIn ads are ignored in favor of Twitter ads, promoted pins, and Facebook ads.
LinkedIn advertising also offers the ability to target by company name, size, industry, job title, age, gender, skills, years of experience, etc., which can be highly beneficial for B2B purposes.
Therefore, LinkedIn advertising is a cost-effective method to consider if you want to drive conversions through highly targeted ad campaigns (to reach a highly targeted group of individuals).
Pro tip: People won’t necessarily use LinkedIn for entertainment, and hence it needs to be treated as a professional site.
Snapchat is one of the fastest growing social media platforms and is popular among millennials. With over 300 million monthly active users, Snapchat has transformed into a feasible advertising platform.
So, if youngsters are part of your target market, you might want to consider social media advertising through this platform.
Snapchat has incredibly diverse features (AR filters) that you won’t find on other social channels. So, take advantage of these features if you are looking to bring in more sales and boost awareness about your brand.
With options like sponsored filters and lenses, Snapchat allows potential customers to actively interact with your brand and share it with their friends. It also offers creative ways for brands to connect with their customers and expand their market.
Snapchat may not have a lot of active users when compared to platforms like Google, Facebook or Instagram. But just like Facebook, you can target people by their interests, lifestyles, shopping behavior, age, gender, location and much more.
Pro tip: Before setting up your ads you’ll need to decide which format works best for you.
The above mentioned social media platforms have millions of users which makes them valuable for any business. Therefore, you should invest your time and money in those platforms where you’re most likely to reach and engage with your target audience.
Since marketers are finding new ways to advertise their business online, the problem you’ll be facing is to compete with superior brands and make your profile stand out on social media. As with any advertising strategy, it is hard to achieve goals if you don’t know what your goals are in the first place.
So, when applied correctly social media advertising campaigns can take your business to the next level!