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SmashFly Hosts Webinar Featuring Aberdeen Research on How a Recruitment Marketing Platform Can Help Companies Gain a Competitive Advantage

Aberdeen to Share Compelling Data on Business Outcomes Between Users and Non-Users of Recruitment Marketing.

SmashFly™ Technologies, the leading Recruitment Marketing Platform provider, today announced that it will host a webinar featuring research from Aberdeen, titled, “Recruitment Marketing: Converting Candidates, Winning Talent,” on Tuesday, August 9, 2016 from 1:00 – 2:00 p.m. Eastern Time. The informational webinar will feature a presentation by Howard Adamsky, Senior Research Analyst in Aberdeen Group’s Human Capital Management (HCM) practice, and Lori Sylvia, Chief Marketing Officer, SmashFly Technologies.

The new Aberdeen research found that recruitment marketing is emerging as a key tenant of the talent acquisition function. Revolutionary HR departments are hiring designated team members with marketing expertise who are focused on employment branding and inbound marketing tactics to ensure they can better attract and engage with pre-applicants. These forward-thinking companies also recognize that technology dedicated to recruitment marketing is critical to their success — Aberdeen reports that best-in-class companies are 2.6 times more likely to prioritize investing in recruitment marketing platforms in 2016 and beyond.

Additional findings about these leading companies include:

  • 68% proactively build and expand the candidate pipeline regardless of current hiring needs;
  • 32% use social media and social tools to engage candidates;
  • 30% invest in new technologies to make recruitment more engaging for their candidates.

Attendees of the webinar will learn about:

  • What is recruitment marketing?
  • The essential elements of effective recruitment marketing
  • Best practices for amplifying your employer brand
  • How to use social media to engage candidates
  • Compelling data on business outcomes between users and non-users of recruitment marketing

Howard Adamsky, Senior Research Analyst, Human Capital Management Practice, Aberdeen Group:

“In today’s job market, the candidate is king. They have more choices than ever before, therefore, best-in-class employers are broadening their efforts beyond traditional sourcing, advertising and recruiting. Best-in-class companies are not only creating recruitment marketing positions within the talent acquisition function to help them understand how to best present relevant content to candidate leads, they’re also making it a top priority to add dedicated recruitment marketing technology to the HR stack.”

For more information and to register for the webinar, click HERE. The event will also be recorded and available for on-demand viewing post-presentation.