Are you using video marketing in your marketing efforts? If so, you aren’t alone, as it has rapidly become a popular and effective method for marketers to display and convey content in an easily digestible, user-friendly form. However, in order to maximize the potential of video marketing, having a strategy is vital. The Video Strategy Workbook is the perfect starting point. Whether you’re a novice or an advanced B2B marketer, this workbook contains unique strategy tips sure to increase the value of your video marketing campaigns. Need more convincing this Workbook is for you? Let’s take a sneak peek at some of the steps included in The Video Strategy Workbook.

Creating a Fool-Proof, Detailed Strategy

This workbook isn’t a DIY guide—The Video Strategy Workbook is a structured, detailed plan that guides you from the first step to the last. It includes worksheets that allow you to document your marketing needs and customizable options that will enable you to create the most effective video marketing strategy. For example, the Video Strategy Workbook contains buyer content gaps worksheets. These specific worksheets will help you map out your target audience’s wants and needs. It also helps gives a detailed plan on how to attract, convert, engage, and nurture potential customers through every step of your video marketing strategy. If you are looking for a fool-proof way to create your video marketing strategy – this workbook is it!

Knowing How and When to Use Video

Even for expert marketers, knowing when and where to use video in a campaign is challenging. Between blogs, content campaigns, webinars, emails, and product launches, the placement of video is key to the success of a marketing campaign. Luckily, the Video Strategy Workbook includes multiple, customizable worksheets that will show you the best uses of video.

The placement of videos throughout a campaign is important, but the length and content of the video used is the most vital factor. The goal of video marketing is quality lead generation, and knowing which demographics respond to different video lengths will help you reach your target audience. This workbook contains vital information designed to help you build a custom video strategy—including length and content—aimed at reaching your target audience to generate quality leads.

Video is the Future and You Can Be Ready

Video is the future of marketing. With so many outlets for users to consume video, video marketing can be a daunting task, even for the most seasoned marketer. Luckily, the Video Strategy Workbook includes an outlined plan to help you build an effective video marketing strategy. Following the specific steps laid out in this workbook will enable you to maximize the potential of video in your next marketing campaign. Download your copy today!