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MarTech Trends: A Look at How Marketing Leaders Are Using Marketing Technologies

It’s estimated that the martech solutions market has grown from less than 200 solutions in 2011 to almost 5,000 in 2017. Why? The same reason any market grows: increased demand. So there are more than 5,000 marketing technology (martech) vendors

Six Steps to Kick Start Your Video Marketing [ebook]

Believe it or not, video will make up 80% of global consumer traffic by 2019 – just a short year away. Consumers today are looking for a real connection with the brand offering their favorite product, instead of just the

Large-Scale Webcasting Services Survey Report

Discover How Industry Experts, Engineers and Executives Use and Assess Webcasting Services. Streaming Media magazine and Unisphere Research, along with Onstream Media Corp. and Transitions, Inc., set out to gauge trends in Large-Scale Webcasting by crafting a survey on viewing

Cost of Owning Your Own Marketing Automation Platform

Marketing automation platforms provide businesses with a multitude of benefits. However, many companies purchase marketing automation platforms without researching the total cost and how the platform will impact other business functions. Marketing Automation Platforms: Total Cost of Ownership is a

How to Win Fans & Influence Purchases with Influencer Marketing

Today, marketing is evaluated by how quickly brands are able to keep up with digital trends and publish relevant content. This is the age of the connected, empowered, and visually-driven consumer. With 92% of consumers trusting recommendations from their immediate

Webinars for Beginners

Hosting your first webinar can be scary, and it can be nerve-racking speaking to a live audience. But there are best practices that you can follow that will help your event run smoothly, making you look like a star! In

6 Winning Strategies for Facebook and Instagram Ads

Find out which simple changes can lower your CPC by 40% while delivering a 31% lift in return on ad spend. Both Facebook and its subsidiary Instagram offer advanced targeting options that allow brands to get in front of new

UserTesting’s UX Industry Survey Report: Executive Summary

Many companies are realizing it’s no longer enough to run surveys or user test a couple of times a year. Instead, they’re working constantly to build a consistent experience across channels and on all devices, and customer feedback is the