MGH, a full-service marketing communications agency, today released the results of a survey it conducted to uncover if Pokemon-themed products or discounts have been attracting potential customers. The survey found that nearly 60 percent of smartphone users who have downloaded Pokemon Go were likely to enter a business offering Pokemon-branded discounts to players, 38 percent were likely to purchase a Pokemon-themed product offering, and 60 percent viewed businesses hosting Pokemon promotions favorably.
Restaurants and bars topped the list of the types of businesses those surveyed noted as offering Pokemon-themed products or discounts, while Facebook (72%) and store signage (52%) were the mediums where the majority of players saw Pokemon-related promotions.
“With estimated daily users of Pokemon Go still teetering around 20 million, this survey shows there’s still a great opportunity for business owners to tap into this unique and active audience to not only drive foot traffic into their venues, but get them to potentially purchase a product,” commented Ryan Goff, Senior Vice President and Social Media Marketing Director at MGH. “The best part of Pokemon Go is that it’s getting people of all ages out and about; businesses just have to find a way to lure customers in.”