CLOSE
Subscribe to The Marketing Scope Newsletter
MENU

Nearly 60% of Pokemon Go Players Surveyed Likely to Enter Businesses Offering Pokemon-Branded Discounts

Restaurants and bars top the list of businesses where Pokemon Go players have seen promotions, with Facebook as the dominating medium to deliver Pokemon-themed promotions.

MGH, a full-service marketing communications agency, today released the results of a survey it conducted to uncover if Pokemon-themed products or discounts have been attracting potential customers. The survey found that nearly 60 percent of smartphone users who have downloaded Pokemon Go were likely to enter a business offering Pokemon-branded discounts to players, 38 percent were likely to purchase a Pokemon-themed product offering, and 60 percent viewed businesses hosting Pokemon promotions favorably.

Restaurants and bars topped the list of the types of businesses those surveyed noted as offering Pokemon-themed products or discounts, while Facebook (72%) and store signage (52%) were the mediums where the majority of players saw Pokemon-related promotions.

Other notable stats included:

  • Overall, 94 percent of smartphone users surveyed were aware of Pokemon Go;
  • Of those aware, more than 50 percent have seen Pokemon Go promotions, a number that increases to 66 percent when looking at respondents who have downloaded Pokemon Go;
  • After restaurants and bars (71%), retail stores (44%) and entertainment venues/attractions (42%) were the types of businesses where respondents were most likely to have seen promotions;
  • Of the respondents who downloaded the game, 56 percent were between the ages of 18-29;
  • Female respondents are slightly more likely to have seen Pokemon Go promotions, and slightly more likely to purchase a Pokemon-themed product.

“With estimated daily users of Pokemon Go still teetering around 20 million, this survey shows there’s still a great opportunity for business owners to tap into this unique and active audience to not only drive foot traffic into their venues, but get them to potentially purchase a product,” commented Ryan Goff, Senior Vice President and Social Media Marketing Director at MGH. “The best part of Pokemon Go is that it’s getting people of all ages out and about; businesses just have to find a way to lure customers in.”