One of the biggest mistakes I see in blogs and articles is that the writers do not include images.
A long text only article turns readers off. Did you know that visual content receives 94% more views than written content? If you have been neglecting visual content in your marketing strategy, whether on social media, blogs or other marketing campaigns, it’s time to get serious & take action today.
If you want people to notice you then use more visuals because they are easier to consume and they make reading more entertaining for your audience. Since you’ve taken so much time to write your articles why not maximize the results you’re after? Visuals are so critical that if you don’t have them in your blog posts readers will most likely bounce off quicker. Not good.
Nothing communicates as effectively as a picture… “a picture is worth a thousand words”. Visual content marketing has become the most powerful form of storytelling that a business can offer their target audience. How you use graphics greatly affect how you and your business are perceived. It’s kind of like meeting someone from the first time. People are judging you the first time they meet you, before you even speak. Visuals are powerful – it can make or break you.
If you’re still not convinced, here are some additional facts:
If you’ve been reading my work you know I practice what I preach especially when it comes to Pinterest marketing for business and bloggers. The right images work wonders on Pinterest if you can apply the science behind it all. It certainly isn’t black and white for all businesses.
From my experience working with several types of businesses some images work better than others. It is certainly NOT a cookie cutter approach. In my Pinterest Marketing for Business online course I reveal 18 types of images that work the best for Pinterest. Yes, that many types of images 🙂
1) If you’re not proficient at Photoshop I highly recommend you use a design tool like Canva. If you have zero knowledge about colors, fonts, layouts, they offer great tutorials and it’s great for a non-techie like myself! Canva also offers templates and images you can purchase for only $1.
2) Create at least one image per blog post. Better yet create five to 10 images but give them different titles when adding text overlay. This will increase your chance of getting your pins to go viral. This is also a good way to test what works and what doesn’t work. More importantly you’ll get more eyeballs on your blog posts especially if you’re not blogging on a consistent basis.
3) Looking for free stock photos? I recommend http://www.pixabay.com and http://www.pexels.com I always recommend that you give attribution (meaning photo credit) at the end of the blog post. This way you can never get into trouble with Pinterest or get suspended because you didn’t know about copyright laws, etc.
4) Revive older blog posts with new images. Check your Google analytics to see which of your blogs have performed well and give them an extra boost by inserting more visuals.
5) Make images easy to share by having the “Save” buttons alongside your content. This is especially important when you don’t have social sharing icons in the bottom of your blog posts.
6) When creating images think inspiration and information. Does your image compel them to take action on it? Are your images beautiful to look at? Is it emotive? If you do this consistently you will set yourself apart from others and people will remember you. Isn’t that what you want?
7) Break up your text with images. A study from Buzzsumo found that articles with one image for every 75 to 100 words get the most shares. Here’s an example of that from the Shefit blog. Look at how the text is broken up frequently to give the reader a way to skim through the article and understand its flow and structure without necessarily having to reach every word.
Remember that if your words are boring to the reader you can keep them engaged with the right images. Just make sure your images are always in keeping with the theme of the blog post to avoid confusing your readers.
Scanning is an essential part of reading web content. I know I do. There’s so much stuff to read, we don’t have time to read it all. Keep this in mind when you create content. As content creators, embrace this, don’t try to change your reader’s natural behavior when it comes to their reading habits. That’s not going to happen. Instead, use this to your advantage and create content knowing they will scan through your content. By creating visual breaks in the text your work becomes more engaging. A good way of testing if your blog posts are engaging is by checking your Google analytics. Have a look at the bounce rates.
Naturally there are other things you need to consider when creating your images such as branding, user agreements when purchasing stock photos, etc. If you want to win big on Pinterest you’re going to need lots of great images, otherwise forget about Pinterest all together 🙂
If you’re struggling with figuring out if you do or don’t have enough images or don’t know what images to use for Pinterest, contact me at firstname.lastname@example.org
This article was first published on Integrated Marketing Association.