Newsflash: Consumers don’t want your ads. While opting out of marketing messages isn’t a new phenomenon, it is a growing one. In fact, a new report from Crowdtap reveals 200 million people globally use ad-blocking software. But why?
It boils down to the fact that today’s consumers are burned-out on marketing that focuses on products instead of people. Features and benefits are great—and there’s a time and a place to talk about those—but we’re seeing a major shift in how consumers want to be approached by brands in this digital age.
Here’s the difference:
Sounds great, right? Of course it does, but we all know that this is business, not an inspirational poster in your company’s hallway. So, how can your brand nail a people-centric approach? Don’t fret. While ads might not be so hot right now, there are other marketing tools and techniques you can use to boost engagement and build relationships with your target audience.
Influencer marketing and word-of-mouth marketing are two of the most effective techniques out there and there is data to prove it.
According to Crowdtap, word-of-mouth marketing is more than twice as effective as banner ads. It also drives more than five times the sales of paid media impressions. These numbers are staggering, and they prove word of mouth techniques must be on your radar.
Now onto the big gun: Influencer marketing. Do it right, and it’s an amazing marketing force—it delivers ROI, builds trust, and increases your reach. It does all that by leveraging a strong expert-to-consumer base with a peer-to-peer feel, as influencers are real people with real intellect who really mean what they say about your brand.
In short, influencer marketing shows, it teaches, and it connects—all those things consumers want from a company.
How can you choose the right influencers, though? What should you look for? How should you treat influencers once you find a good fit? What about compensation? I have covered all that—plus a lot more data and insight—over on V3B. You’re not going to want to miss this one.