Creating images to accompany corporate blog content and social media posts can be sort of a catch-22 for marketers. Of course you know that including a visual element means more views—94 percent more, by the way—but you’re not exactly a graphic designer. Sure, if you’ve got a design team, you could request help from them, but most of us don’t have that luxury. And most design teams don’t turn requests like this around on a dime.
Don’t fret. We’ve got a fix. Our team at The Marketing Scope and over at our sister company, V3B, we work hard to provide the tools and insight needed to make your marketing initiatives soar. In that spirit, we recently brought you nine budget-friendly content marketing tools. Now, we’ve tackled that pesky image problem.
And by the way, if you think “no image” is no problem, you’re mistaken. We’ve worked with both enterprise level clients and mid-size B2B businesses that have struggled in the visual department, pouring resources into corporate blogs and landing pages without paying much attention to the importance of images. The result of that strategy? Well, let’s just say that’s why we’re here to help.
If you’re like the 65 percent of senior marketing executives who are on board with just how vital images are to boosting traction and communicating the story of a brand, congratulations. That’s half the battle. Now, you just need the resources to do it well.
It turns out that creating images for content and social media can be quick and easy with the right tools, and we’ve rounded up the best of the best. Highlights from the six platforms that made the cut include simple drag-and-drop operation, templates and stock image libraries to choose from, and even inspiration galleries for when you get stuck. You’ll be well on your way to creating professional, engagement-boosting photos in no time. (No, seriously. No time. One platform can generate social graphics in 30 seconds.)
Next time you’re considering reaching for that ancient PhotoShop for Dummies book collecting dust on your shelf, reach for one of these tools instead. You’ll thank us later.
Read: Tools for Creating Images for Content and Social Media