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Native Advertising Institute Releases New Infographic to Give you a Lay of the Land

Native advertisingNative advertising has been a major ad tactic for the past few years, but research shows that it’s set to get even more mainstream in 2017. In fact, the Native Advertising Institute (NAI) predicted that native ads will soon replace mobile display ads and will also become a staple on social media. That’s why Chad Pollitt at the Native Advertising Institute recently introduced a really helpful infographic called the 2017 Native Advertising Technology Landscape. Here’s what you need to know about this graphic.

Which Native Advertising Technology Vendors Were Included?

The infographic features 272 native advertising technology vendors. In order to be included on the list, each company had to focus on native advertising as the Native Advertising Institute defined it, which is “paid advertising where the ad matches the form, feel, and function of the content of the media on which it appears.” It also had to help enable or track native advertising.

You might notice the infographic does not feature vendors that only focus on paid search, though the ones that offer it in addition to native advertising solutions did make the list. The vendors were broken into the following categories on this infographic:

  • Mobile Programmatic/Networks/SSPs/Exchanges
  • Programmatic/Networks/SSPs/Exchanges
  • DSPs/Managed Services Technology
  • Mobile DSPs
  • Anti-Ad Blocking
  • Content Discovery Optimization
  • Native Advertising Intelligence
  • Social Media
  • Sponsored Content
  • Social Media Native Ad Management
  • Influencer Advertising

The number of categories alone gives you an idea of how many types of native advertising vendors there are, which should be a relief when you need help putting up native ads! If you’re ready to try out this increasingly popular form of advertising, take a look at the Native Advertising Institute’s infographic:

Native advertising infographic

The Takeaway

This is a great resource for everyone from marketers and advertisers to publishers and media buyers. Basically, anyone interested in trying out native advertising can use this infographic as a starting point to figure out which vendors to contact for help.

The Native Advertising Institute’s commitment to making this infographic shows just how important this tactic currently is and will continue to be in the future. The NAI plans to release an updated infographic annually from now on, and the team there is confident that each year’s graphic will feature more vendors as native advertising grows.

Do you use native advertising yet, or do you plan to in 2017? If so, consulting the Native Advertising Technology Landscape infographic first will let you know which vendors can help you get started.


Photo Credit: yieldnetwork Flickr via Compfight cc

Eric Vidal
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