Mintigo, winner of the 2015 CODiE Award for Best Sales and Marketing Intelligence Solution, today announced a partnership and technology integration with Integrate, a rapidly-growing provider of automated demand orchestration solutions. Together, the two technologies have created a robust Predictive Account-Based Marketing Solution, which significantly improves the targeting, speed and performance of account-based demand marketing investments.
With access to over 287 million known facts, across 11 million companies, Mintigo’s predictive marketing platform is being utilized by leading by B2B organizations to identify target accounts comprised of companies that are most likely to purchase their solution. Once the target list is generated, it is then sent directly to Integrate’s demand orchestration software to reach and engage decision makers and specific contacts (titles and roles for examples) within the list of target accounts identified by Mintigo’s predictive platform. The integrated predictive account-based marketing solution is bolstered by Integrate’s data governance which assures all contact data is validated for accuracy and then standardized before being directly injected into the B2B marketer’s database for rapid follow-up. When managed manually, this process can take days, if not weeks. Utilizing Mintigo and Integrate, it can now be done in a matter of minutes.
“We have learned working with many of the leading B2B marketers, predictive is the most effective way to deliver against account-based marketing and sales initiatives,” says John Bara, President and CMO of Mintigo. “We’re thrilled to partner with Integrate to empower marketing teams take the next step to rapidly generate new leads within target accounts to accelerate their best opportunities.”
Both Mintigo and Integrate provide comprehensive integrations with leading Marketing & Sales Cloud Platforms such as Oracle Eloqua, Marketo, Adobe, Salesforce.Com and, MS Dynamics. This makes it easier to execute against the ABM initiatives by providing full visibility to marketing and sales.
“Our partnership with Mintigo is driven by our joint customers’ need to not just generate the right accounts to target, but to use advanced technology to generate qualified demand by reaching the decision makers within those accounts,” said Jeremy Bloom, founder and CEO of Integrate.