This week brought some good news—and exciting new features—for several well-known brands and the people who use them. First, Google got onboard with what people have been saying for years and announced it’s had enough of pop-under ads. Amazon proudly let everyone know how successful Prime Day was. And Microsoft, Facebook, and LinkedIn all unveiled some new offerings marketers will appreciate. Read on for more about these positive developments in the marketing world.
No one likes pop-under ads, not even Google. That’s why the brand decided to clarify its pop-under policies this week with a brief note on the issue. Basically, Google ads are no longer allowed to be placed on pages where they will load as either pop-under or pop-up. Also, Google ads can’t appear on pages that have other ads as pop-unders, even if the pop-under ads are not through Google.
Google is a little more lenient with pop-ups, but it did remind everyone that Adsense publishers are limited to only three pop-up ads on their websites. So if you want to stay in good standing when advertising with Google—and you do—it’s best to heed this update!
Microsoft just improved Office 365, and small businesses and marketers alike should take note, thanks to a few new apps included with it. There’s Microsoft Listings, which makes it easy to publish business information on major websites, and then there’s Microsoft Invoicing, which is self-explanatory.
But the most interesting addition for marketers seems to be Microsoft Connections, which is a new email marketing service that offers newsletter templates, subscription sign-up pages, and reports about clicks, open rates, and more. Considering that this new feature is free for businesses that already pay for Office 365 Business Premium, email marketing services like MailChimp just got some competition.
In case you somehow missed the nonstop social media posts about it on Monday, Prime Day was on July 10. On Wednesday, Amazon reported that this was pretty much the best Prime Day ever, having grown by over 60 percent since last year. It surpassed Cyber Monday and Black Friday when it comes to sales, as the number of Prime members who made a purchase was 50 percent more in 2017 than in 2016.
In more good news for Amazon, the website got more new members for Prime than it has on any other day. And last but not least, the most popular purchase on Prime Day was the Amazon Echo Dot, though the Echo, Kindle products, and Fire tablets also had record-breaking sales. So Amazon’s week was clearly pretty good. Other top sellers on Prime Day were the Instant Pot and 23andMe DNA tests.
— Amazon (@amazon) July 12, 2017
Facebook found another place to put ads: Messenger. That’s pretty smart considering 1.2 billion people use this feature, so why not monetize it by allowing businesses from all over the world to advertise on it? Well, that’s what Facebook decided to do this week, after beta testing the ads in Thailand and Australia.
— MacRumors.com (@MacRumors) July 11, 2017
The ads will appear on the home tab of the app, meaning they won’t interrupt conversations. And while Facebook claims it still won’t read messages—even to improve its ads—Messenger ads will be carefully targeted and customized to their audience, as usual.
LinkedIn seems to be the last social network to let people add videos natively, but the app has added a twist. It will allow the people who post videos to see information about video viewers, such as their employer and job title. Sure, it won’t show this information for every viewer, but it will create a list of the top ones, allowing people who post videos to LinkedIn to see more than the typical video information—such as views, shares, and likes.
If you plan on taking advantage of this new addition by posting videos to LinkedIn, note that videos can be up to ten minutes long, can be vertical or horizontal, and will start playing automatically (though with the sound off) in users’ feeds. LinkedIn still doesn’t have video ads, but this new addition may eventually lead to those. After all, everyone has to start somewhere, right?
Let us know what you think about this week’s digital marketing news, and then join us again next week for more!