Eric Vidal / September 11, 2018
What do marketing and technology have in common? They’re both constantly evolving! So it’s no wonder they’ve merged into an increasingly popular solution known as MarTech. If you think combining marketing and technology sounds like a good idea, you’re not alone, considering there are more than 5,000 MarTech vendors creating ever-changing solutions in an attempt to help marketers perfect their craft. So does this mean you should jump on the bandwagon and start buying up every MarTech tool out there? Not without a clear strategy first! That’s what our new eBook, MarTech Trends: A Look at How Marketing Leaders Are Using Marketing Technologies, sets out to explain. You can download it today to get a clear sense of the best MarTech strategy and how to proceed with MarTech, but here are some facts to keep in mind in the meantime.
Sure, it’s easy to get excited about new technology, but there’s no point in spending tons of capital on MarTech before doing some research and coming up with a plan. After all, you’re not just looking for a new, neat way to reach your audience. You’re looking for a way to deliver ROI on any marketing investments so you can improve sales and growth in your company. That means planning ahead and figuring out how to use technology—including data and artificial intelligence—to enhance your marketing mix. Therefore, you need to work on your MarTech strategy first, which means getting to know more about the tech before investing in it.
You can get started on this endeavor by downloading the full eBook today: MarTech Trends: A Look at How Marketing Leaders Are Using Marketing Technologies
What does the influx of technology mean for marketing these days? Well, it means the customer journey is not linear any longer. Gone are the days when companies could simply focus on selling products to customers. Now they also have to be active on social media and able to answer questions within minutes. So it’s no surprise so many companies are scrambling to set up MarTech strategies just to compete with other businesses. Here are some ways to start on that strategy:
Interested in learning more about how to use MarTech to your advantage? Just download MarTech Trends: A Look at How Marketing Leaders Are Using Marketing Technologies to find out about recent MarTech trends, common challenges, and how to create a MarTech strategy that combines marketing and technology!
