Video is now the most preferred type of content, and the majority of businesses rely on it as a major part of their marketing mix. In fact, one Vidyard survey found that 85 percent of businesses make sure they have the resources and staff to produce videos in-house, which is why the average business is able to create 18 videos per month.
But you can’t keep up that kind of video output without having a plan in place, or more specifically, a video strategy that works well with your marketing plans overall. So how can you begin improving your video strategy? Attending our upcoming webinar, “12 Video Types Every B2B Content Strategy Needs” on Wednesday, July 26 at 10 am PDT |1 pm EDT is a great start. Here’s a look at what you can expect at this webinar.
Our upcoming interactive webinar seeks to teach business owners and B2B marketers how to choose which types of video to include in their content marketing strategy. After all, you don’t want to fill it with several videos that are all very similar to each other. You can only post so many how-to videos or behind-the-scenes clips in a row before you lose your audience’s attention. That’s why you need to tune in on Wednesday, July 26th at 10 am PDT | 1 pm EDT to find out how to hone your strategy. You’ll learn:
When you attend, “12 Video Types Every B2B Content Strategy Needs,” you can expect to learn about video strategy from our two experienced speakers. Jon Spenceley is the Content and Social Media Manager at Vidyard. He manages most of the paid advertising and all social media channels, and is happy to help advise companies so they can get the most out of video.
Our webinar’s other speaker is Eric Vidal, CMO of Broadsuite Media Group. With years of experience in marketing, start-ups, lead generation, content marketing, advertising, online events, social media, PR, video, and more, Eric is well qualified to help businesses perfect their video strategy.
Ready to find out how to use video to improve your content marketing efforts? Register for “12 Video Types Every B2B Content Strategy Needs” today!