The need to generate leads and connect with buyers is nothing new. What is new is how marketers are doing it. Some tried- and-true methods are being revamped to align with today’s more advanced and collaborative technologies, while also taking into account the various changes in how we work and new ways we consume information that have emerged over the past few years. Other tactics are falling by the wayside, replaced by fresh thinking and new methods to connect with potential new customers and existing ones. Marketing communications is evolving from a broadcast channel to a personal experience.
Download this free lead generation survey report to find out how marketers are using new opportunities to communicate with their audience.