In this episode of the Marketing Mash video series, Marketing Specialist Shaelyn McCormack joins Eric in sharing what unsuccessful lead generation tactics they’ve both encountered—and what ones they personally consider their pet peeves.
While lead generation can be key in producing more sales, there are some marketers who don’t quite grasp the full picture when implementing a lead gen strategy. Most businesses strive to generate high-quality leads, but the lack of appropriate preparation and setup can cause a lead generation program to fall short. Here are just some examples of unsuccessful tactics from the video that you should try to avoid duplicating:
Watch the video below to hear from Eric and Shaelyn about more tactics to avoid, and share some of your own with us in the comments:
Eric Vidal – Sr. VP, Lead Generation, Broadsuite Media Group – @EricVMarketing
Shaelyn McCormack – Marketing Specialist, Broadsuite Media Group
Read Eric’s suggested guide: How to Jump Start Your Lead Generation Efforts with CPL Programs