Using multiple keywords within a single blog post allows you to upskill your SEO game. The process of keyword mapping can help you determine which keywords to use and how relevant they would be for a particular page on your website. You, obviously, need to make sure not to overstuff the content with keywords, though.
Keyword mapping, as the name suggests, is the blueprint of your website based on keywords. You assign certain keywords to target on each page of your website, making the process the framework for your on-page optimization.
Without keyword mapping, you risk the chance of your on-page optimization not being as effective as it should be. In other words, the content you produce would not be strategically planned and wouldn’t get the most out of the targeted keywords.
Before you start with keyword mapping there are two things you need to do:
Research keywords to target
You won’t know which keywords to target unless you do some research; research that is highly relevant to your industry. You need to find out which phrases potential customers use to find solutions like the ones you provide.
Most make the mistake of selecting the top 2-3 keywords and start optimizing for them. Instead, you should have a list of keywords that include head and long-tail keywords to target within your content.
The more keywords you plan on targeting, the better. But don’t go overboard, and start off by selecting around 50 keywords. Your list can be however long you like, but when you start, pick the main 10-15 keywords to target. While some marketers say you can go up to 20 keywords per page, with time, you can mix in the rest as you further develop your content through your blog.
Determine the Relevance of Each Keyword
Since you will be assigning keywords to specific pages, you want to determine how relevant each keyword is to a page on your website. You will have some keywords that vary in position or are synonyms of one another, and so pairing them and using them on the same page is considered to be ideal.
To determine the assignment of the keywords, you need to put yourself in the customers’ shoes and imagine how they would search for your services on Google. For example, an online marketing firm looking to optimize for the keyword “link building” would have a separate page on the website highlighting the service. The keyword would be used within the content along with other long-tail keywords that are relevant.
You don’t always have to have specific pages to target keywords for services, but most online businesses do. Doing so allows them to target numerous keywords related to the main head keyword within the same page, increasing the chance they’ll rank higher for their targeted keywords.
Prepare Your Mapping Document
Once you have your keywords picked out and have determined which pages they should be utilized on, it’s time to document it. Excel is a good tool to aid in the mapping. In terms of headers, something such as the example below works well, with the headers of Page ID, URL, and Mapped Keywords being the important parts:
This particular document will then serve as the main foundation of the content that will be written on each page of your website. With the keywords selected, you can now write content incorporating them.
You might think that keyword mapping seems like a task that doesn’t seem useful and will just take up more time. After all, once you know the keywords you need to use, you should just use them as you like, right? Well, what keyword mapping actually does is:
Don’t take keyword mapping lightly. It is a process that organizes your marketing strategy, in terms of content. It also helps you identify the right keywords to target within each page of your website, making your content more relevant for users while also improving your website’s on-page optimization.
The original version of this article was first published on V3Broadsuite.