If you have a brand message to get across, Instagram, with over a billion active members, seems like a good place to start. It is a great place to drum up support for your brand because the users are active and engage readily.
But you do have to make sure that you create posts that are truly Instagram-worthy, or you might miss the mark completely? That means posting great images or videos. Videos are an ideal way to let your audience learn more about your brand or to add real value for them.
As a result, Instagram Stories is a feature that you want to sit up and take note of. Used correctly, it’s a tool that can boost user engagement, create a positive image of your brand, and help you get your marketing message across.
It’s a simple feature to use. But before you start reaching for your phone, it’s good to remember that there is a lot of competition out there. So, if you want to get the best from the feature, some proper planning is in order.
Just keep one thing in mind – you have 15 seconds per video. Make every second count.
The Instagram Stories feature is an excellent way for brands to touch base with audiences. You have complete creativity here, and the more informal nature of the channel allows you to add personal touches that would be inappropriate with more conventional media.
If you’re looking for inspiration about what to post, the infographic posted below is packed with case studies that can inspire you.
But how do you know what ideas will work and what will bomb? That’s going to depend on how well you get to know your audience members. You’ll need to do your homework. Who are your followers and what do they want to see more of? What kind of things will add value for them? What can they gain by watching your video?
Your video must improve their life in some way. This can be through providing entertainment, teaching them something that they want to learn more about, or answering a question that they may have. You need to ask yourself one basic question before hitting the post button.
Be realistic here. A quick behind-the-scenes video could be interesting for your audience. Thirty of the same kind of video will get stale fast. Work on creating Instagram Stories that will enlighten or inspire your audience.
Put yourself in your audience’s shoes. If you were watching the content that you want to post, would you find it interesting? Would you want to watch more?
If the answer to those questions is a “No” for you, then it’s not likely to blow your audience away either. Get to know your audience and the kind of content that they are looking for, and the battle is already half won.
Infographic credit: 99firms.com