Most marketers are familiar with Instagram by now, but not everyone uses it to its full potential. Maybe you post a picture on your business account whenever you get around to it, but do you add hashtags or use the Instagram Stories feature? And do you have any idea if your target audience is even on Instagram regularly? If the answer to any of these questions is no, it’s time to refresh your knowledge of this social media platform and learn about Instagram stats. After all, Instagram has evolved quite a bit over the years, and it’s worth learning a little more about it if you want to use it to your advantage as a marketer. Fortunately, FameMass made this easy on us all by compiling a ton of Instagram stats in a neat infographic. Here are some of the most helpful points to consider as a marketer on Instagram.
Let’s put it this way: if you’re targeting a younger audience, most of them are on Instagram. After all, this platform has more than 1 billion active monthly users, and 500 million are active every day. Basically, 35 percent of people who use the Internet in the US are on Instagram. About 71 percent of those people are under age 35, with 59 percent of them being between 18 and 29 years old. And 33 percent are 30 to 49 years old, so if your target market includes adults in general, you should have a presence on Instagram.
What if you’re targeting people outside the US? Then you should definitely have an account for your business, because 80 percent of Instagram users live outside the US! According to FameMass, while the US is the country with the most Instagram users at 121 million, India and Brazil are next, with 71 million and 64 million users, respectively. So if you’re going global, an Instagram page is a good idea to help you reach far and wide.
Okay, lots of people are on this social media platform, but how often do they really use it, and for how long? Well, FameMass reported that 60 percent of Instagram users log in every day, and on average, they spend about 53 minutes on it daily. They like more than 4.2 billion posts each day, and share more than 100 million posts on a daily basis. If you get in front of the right Instagram users, your photos and videos could be among those posts that get liked and shared, further increasing your reach!
The statistics on how people use Instagram’s tools are especially helpful to marketers. For example, 500 million Instagram accounts use the Stories feature daily, so you should be doing this, too. When you tag another Instagram account in your post, you get 56 percent more engagement, and when you post your location, you boost engagement by 79 percent. Add in at least one hashtag and you’ll get 12.6 percent more engagement. And if you post a photo, you’ll get 36 percent more likes on Instagram than you will with a video. Plus, note that people on this platform are most likely to engage with posts on Tuesdays and Thursdays. Taking these stats into account should boost your Instagram success pretty fast.
Now it’s time to look at what kind of success other businesses have had with this platform, according to the infographic by FameMass. After all, there has to be a reason that more than 25 million businesses have an Instagram account! Well, it turns out just one reason is that businesses on Instagram get 10 times the engagement as other social media platforms, which is why 71 percent of US businesses use it.
That engagement makes sense when you consider that 80 percent of Instagram users follow at least one business page, and over 200 million visit one or more business pages per day. In fact, 83 percent of users find new services and products on this platform, while 80 percent have said Instagram has helped them determine which product or service to buy.
As these stats suggest, if you’re not on Instagram, you’re missing out on the chance to reach millions of daily active users around the world. So set up a business page and start posting on it regularly—adding hashtags and locations whenever possible!—to boost your visibility online.