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How 6 Brands Are Marketing for the 4th of July

By Autumn Rivers – Contributing Writer, The Marketing Scope.

fireworks_4oJuly-marketingtacticsYou might think you’re excited for 4th of July, but apparently not as much as some big brands that have been preparing for this holiday for weeks. Many have been using a combination of images, hashtags, and amazing deals posted on their website and social networks. Whether you’re looking for some ideas on marketing for Independence Day or are just curious to see which tools some big brands used, check out these marketing tactics.


Macy’s went all out with its marketing campaign for this holiday, since it is sponsoring the 4th of July fireworks show in New York City. So of course, its marketing campaign is huge, starting with a website with information about the fireworks show. And the brand uses its Twitter and Facebook pages to remind its audience about the event. In addition, both pages feature the hashtag #AmericanSelfie, which encourages customers to share their selfies on Twitter and Instagram because Macy’s donates $1 to the country’s veterans for every selfie. It doesn’t get more patriotic than that.


The Michaels website makes it easy for people to shop for patriotic party supplies and more by having a 4th of July tab on its homepage. And that’s just the beginning of this brand’s 4th of July marketing tactics. The Facebook, Twitter, and Instagram pages feature images full of American flags and red, white, and blue items, with hashtags like #USA, #RedWhiteBlue, and #July4. Plus, its Pinterest account has a board called Patriotic Projects with tons of DIY art projects for customers who want to show their pride in their country. So Michaels has certainly made use of pretty much every popular social media account available in order to appeal to its audience this July 4th!

Hobby Lobby

Here’s another craft store that did a great job with 4th of July marketing, starting with beautiful images of red, white, and blue banners, cupcake toppers, and pillows on its Twitter page. Of course, there are also plenty of tips on making patriotic decorations for the upcoming holiday, and the Facebook and Instagram pages feature similar posts. And not surprisingly, the company has a Pinterest board called Patriotic Pins. One tool this company used that many others didn’t is YouTube, since it uploaded a fun little 4th of July themed video to go along with the many existing videos on DIY crafts.


This big brand keeps people coming back to its Twitter page by offering a deal a day from June 23 to July 4. So each day, the company posts a tweet with the product, its sale price, and a link to the website, leading many of its Twitter followers to go the site on a daily basis for deals. This seems to be the brand’s only form of 4th of July marketing, since most of its other social channels are geared more toward summer than the major holiday.

Home Depot

This brand has made surprisingly little use of its Twitter and Facebook pages when it comes to patriotic posts, but it does feature a 4th of July sale on its website. Home Depot also has a Red, White, & Blue Pinterest board filled with patriotic crafting ideas. Apparently, home improvement stores don’t feel the need to use all the marketing tools at their disposal when preparing for a national holiday.

This company has been marketing for the 4th of July for over a week now, with Facebook and Twitter posts offering deals on travel during the holiday weekend. Of course, its website also boasts a 4th of July sale with 50% off rates for certain destinations.

Have you – or your favorite brand – been marketing for the upcoming holiday? What tactics have been used?

By Autumn Rivers – Contributing Writer, The Marketing Scope
Email:, Twitter: @AutumnEditing