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Going for Growth at the Global Growth Marketing Conference 2017

Going for Growth at the Global Growth Marketing Conference 2017In business you’re either going forward or going backwards—you seldom just stand still, and the reality is that there’s probably not a business out there that’s not focused on growth and profitability.

The question is: How do you accomplish business growth in the highly competitive, fast moving business environment in which we operate today? For me, there’s no better way to gain insights than to go beyond the case study and all the noise online. That means getting out and getting up close and personal, and networking with industry leaders who have with a proven track record of moving the growth needle at some of the most successful companies out there.

That’s why we are delighted to be partnering with the world’s leading interactive, educational growth marketing event, The Global Growth Marketing Conference 2017. I’ve spoken at and attended this great event several times and I never fail to be impressed by the quality of the speakers and the range of the content they cover. Whatever the size of your business, whether you are a startup or more established, if you are focused on growth (and let’s be honest, who isn’t?) this is a must-attend event.

The 2017 Global Growth Marketing Conference, described as an event “with an energy that is both frenetic and focused” by Moz founder Rand Fishkin, will be held on the 6th and 7th of December 2017 at the Fairmont Hotel, in San Francisco. Let’s take a look at what the conference offers to help to deliver growth for your business.

Strategies to supercharge growth. Learn how to apply real world, battle tested strategies and tactics to drive growth from industry leaders representing major brands including Google, Microsoft, Facebook, Slack, IBM, and LinkedIn.

High-level networking. Discover powerful insights by mixing with Fortune 500 leaders, serial entrepreneurs, high growth startup founders, award-winning marketers, and industry investors.

On-demand learning opportunities. Access more than 200 video tutorials from the growth marketing e-learning library. Topics covered range from content marketing strategies and conversion optimization best practices, to advanced user acquisition and social media growth campaigns.

Certified workshops. Practice growth marketing tactics delivered by industry leading experts, leading to official certification for you and/or your team.

Hands-On Workshop: B2B Growth Tactics

I’ll be participating in a workshop onLead Generation and B2B Growth Tactics with my colleague and expert marketing strategist, Shelly Kramer, on Wednesday the 6th of December. We’ll be joined by Jay Adams, President and CEO of Makesbridge, Conor Lee, Founder and CEO of HipLead, and Samuel Devyver, CEO of Upcall.

The workshop will focus on growth strategies and tactics specifically designed for B2B marketers—from enterprise sales to marketing automation. Topics to be covered will include:

  • Content Marketing Strategies
  • Developing a Strategic Road Map
  • Data Nightmares and how to fix it
  • Email Marketing – What’s Happening?
  • New Technologies: Sales Automation vs. Marketing Automation

This workshop is highly recommended for anybody and everybody who works in B2B growth. I hope to see you there.

You can find out more about this fantastic event at The Global Growth Marketing Conference. As partners we are able to offer an amazing 25 percent discount off listed prices. Just click on the “Register Now” button and the IMA25 code will already be in place waiting to be applied.

If you’re attending the conference, be sure to look me up and introduce yourself. I would love to have the opportunity to talk growth issues with you.

This article was first published on Integrated Marketing Association. 

Shawn Elledge