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Global Mobile AR Market for Marketing and Advertising 2015-2019

Research and Markets has announced the addition of the “Global Mobile AR Market for Marketing and Advertising 2015-2019” report to their offering.

The global mobile AR market for marketing and advertising to grow at a CAGR of 105.72% over the period 2014-2019.

AR (Augmented Reality) is an emerging technology that blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision to provide relevant information about objects in the real world. It allows a user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.

This report covers the present scenario and the growth prospects of the global mobile AR market for marketing and advertising for the period 2015-2019. It covers the overall ecosystem of the market, which includes AR engine, AR software applications, and AR hardware.

According to the report, the market for smartphones is expected to grow for the period 2014-2019. Markets in the US, Japan, Germany, and the UK are saturated but still growing. Other economies such as India, China, Indonesia, and Brazil have great potential for smartphone sales. Moreover, there is an increased penetration of smartphones across several emerging economies. This provides an incentive for enterprises to develop AR campaigns for smartphones and tablets.

Key Vendors

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Engine Creative
  • Metaio
  • Snaploader
  • Total Immersion
  • Qualcomm
  • Wikitude
  • Zappar

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope

04. Introduction: An Overview of the AR Market

05. Technology Life Cycle

06. AR Hardware: Introduction

07. Mobile AR

08. Market Growth Drivers

09. Market Challenges

10. Market Trends

11. Vendor Landscape

12. Will AR Change Our Lives?

13. Key Vendor Analysis

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