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CAKE, Marketo and Tealium Host Free Webinar for Digital Marketers on How to Successfully Map the Customer Journey

July 7, 2014

Industry Leaders Provide Actionable Tips for Leveraging Attribution, Customer Acquisitions and Real-Time Insights in the Online Marketing Process

CAKE, the marketing technology SaaS company owned and operated by Accelerize New Media, Inc., today announced that it will be hosting a free webinar for digital marketers with Marketo and Tealium titled, “Customer Journey – From Acquisition to Renewals.” The free event will take place tomorrow, Tuesday, July 8 at 10 am PT.

The 45-minute panel, with Q&A to follow, brings together three partners that are joining forces to provide insights on optimizing the digital customer journey — from beginning to end. The presenters include Jeff McCollum, president at CAKE; Mike Stocker, senior consumer marketing solution strategist at Marketo; and Adam Corey, director, business development at Tealium.

Webinar participants will learn how to make customer acquisition and retention a seamless process. Topics covered will include:

  • Tracking the customer journey across multiple channels and the value of touch points along the way
  • Utilizing buyer behavior data and indicators to guide messaging
  • Building deep enduring relationships with customers

For more information, and to register, click here.