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Following Up on Leads (Video)

In order for a company to be successful, quality lead gen is vital. Generating quality leads is only one step in the selling process. Companies must know how, when, and where to follow up with leads. In this week’s Marketing Mash, Eric Vidal explores some of the best and worst practices when following up with leads.

Quality Lead Generation

Generating quality leads can equate to prolonged success for companies. With multiple factors at play, generating and following up with quality leads can be done in a variety of different ways. This episode of Marketing Mash examines in depth details about why lead generation is vital, as well as some of the most effective follow up practices – and some tactics you shouldn’t do as well.

Nurturing Leads

In order to turn a lead into a sale, marketers must nurture a relationship with the potential client. This week’s Marketing Mash episode evaluates the best ways for marketers and sales teams to nurture leads in an efficient manner. From not calling leads right away, to the most responsive time of day for contact, Eric Vidal shares invaluable insight on the best ways to nurture leads.

Lead Follow Up

A sales cycle is a complicated and ever-evolving process. Following up with leads is a critical part of this process. Education potential clients on the product or services your company provides allows will enable you to close more business. But who should follow up with leads? And what form of contact is the most effective? This episode of Marketing Mash answers these questions and more.

The Takeaway

If your company is looking for the best practices for generating quality leads as well as the best execution of lead follow up, watch this week’s Marketing Mash for invaluable expert insight and subscribe to learn more about these topics and others.

Eric Vidal – Chief Marketing Officer, The Marketing Scope – @EricVMarketing