If you could be a fly on the wall for the water cooler chatter of your Millennial employees (or get a peek at their digital conversations), what do you think you’d learn? If you’re still sending emails requesting they share corporate content from legacy systems like intranets and internal networks but are getting little response, it’s likely something like this:
That’s right. They’re probably not doing it, let alone talking about it. Frustrating? Certainly. But there could be a reason. Millennial employees—and, frankly, most employees in this digital, mobile age—expect their corporate communications experiences to be similar to their experiences as a consumer when it comes to things like accessibility, ease of use, etc. If sharing content is not simple—or if it’s not clear what is allowed to be shared versus what needs to be kept in-house—it’s not going to be a top of mind activity for a workforce that’s always connected and easily distracted.
That’s the problem, so what’s the solution? The answer is employee advocacy, and it involves a lot more than just finding ways to get your Millennial employees to share the content you produce. It’s about the drive to increase brand understanding, the desire to teach them about the company mission, and the process of humanizing your brand internally—just to name a few.
Really, employee advocacy is a lot like onboarding a new hire—and it hinges on something data shows many corporations are struggling with: Engagement. Seventy-one percent of Millennial employees in particular, in fact, report that they’re not engaged in the workplace. We can do better than that.
A new eBook from PostBeyond (Evolving Enterprise Communications for Today’s Millennial Mindset) breaks down what employee advocacy is today, what it should be, and how to get your business from point A to point B. We’ve covered the high points and offered our insight over on The Marketing Scope, and we’d love to hear your thoughts.
The original version of this article was first published on V3Broadsuite.