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Email Marketing 101: Never Bounce Again

Email Marketing 101: Never Bounce Again

Do you know your bounce rate? You should be able to name it in your sleep. The importance of keeping this rate low is tough to underestimate.

No matter how hard your marketing team works on the campaign, the effort could be lost entirely. Don’t want it to happen to you? Learn how to avoid bounces.

Even the most amazingly crafted email won’t bring you any profit if it doesn’t reach its recipient. In this article, we’ll teach you how to keep your bounce rate as low as possible while improving your email marketing campaigns and your efforts substantially.

1. Verify Your Clients’ Information

Your squeaky-clean email list could turn into a bad one over time. People tend to change email addresses regularly. When that happens, you lose a client while increasing your bounce rate. To avoid this, make it easy for the clients to update their information.

Include a request for updates on each of your emails. The majority of clients will ignore it. Meanwhile, those who care for your services are likely to see the request and honor it.

Even if one of your clients uses the update form timely, you can increase your profits because 65 percent of a company’s business comes from existing clients.

2. Don’t Buy Email Addresses

Buying a “pre-made” email list may seem like a good way to reach a large audience. In reality, you get a pig in a poke. Such lists are full of bad addresses, spam traps, typos, and other components that increase your bounce rate substantially.

With pre-made lists, you don’t just have to deal with a bad sender’s reputation. You spend more than expected on the marketing efforts that don’t bring the desired results.

All addresses on your list should be organic.

3. Clean Your List Regularly

Your email list hygiene is the key to a successful email marketing campaign. If you have old, outdated, wrong, and misspelled addresses on the email list, a high bounce rate is tough to avoid.

Even if you try to build your email list organically, you may end up with several bad addresses.

Check the list regularly, either manually or by using an email validator. According to experts at Byteplant, you can check large email lists with validators in a matter of seconds. The same work might take hours if you do it by hand.

4. Create a Simple Contact Form

If you want a clean email list, you have to think about making address collection easy. When people type their contact information into forms, they tend to make mistakes. Typos, wrong domains, lost punctuation, and the like are prevailing.

One of the simplest ways to avoid problematic addresses is creating a simple contact form. Don’t ask the user to share too many details. By the end of the form, he or she may get tired and make an unexpected mistake.

If your goal is to get an email address, the address should be all you ask for. You can also run a real-time email address validator to check the form before accepting it.

5. Don’t Allow Your Email to Look Like Spam

For the past four decades, email providers have been working hard to identify spam. They have done a pretty good job. Unfortunately, sometimes, good emails end up being marked as spam and bouncing.

Make sure your email doesn’t look like spam by following several simple rules:

  • Avoid all caps in your subject line.
  • Remove exclamation points from the subject line.
  • Don’t use red fonts in the email body.
  • Make sure all links you insert lead to reliable sources.
  • Don’t attach files to emails. It’s better to send a link to a cloud.
  • Keep your emails short and concise

Check if your emails comply with the CAN-SPAM Act.

6. Be Consistent with Your Emails

If you don’t remind your clients about your company on a regular basis, they may forget about it quickly. This could be the reason why your emails end up in spam folders while your bounce rate goes up.

Maintaining a mailing schedule doesn’t just remind your clients about your existence. It helps you with your marketing efforts.

While setting up such a schedule, it’s important to consider the best time for sending your emails. There is a science of figuring out when emails work best for your clients.

7. Ask For Permission to Send Emails

One of the easiest ways to avoid hard bounces is to ask for permission to send emails. Yes. It’s as easy as that. When someone signs up for your services or shares the email address in exchange for information, follow up.

Send the potential client an email asking to verify the address. You may lose up to a fifth of initial subscribers with such verification. But all of them would have been lost anyway while taking your sender’s reputation with them.

Remember, the quality of your email list is much more important than its size.

8. Personalize Subject Lines

When you personalize a subject line, you improve the chances of an email being opened. Thus, you can keep it from going to the spam folder or the trash. By personalizing your email, you don’t just decrease your bounce rate, you make sure more clients read what you have written.

Personalization has become of utter importance for any marketing campaign. As the number of emails each person has to open every day grows, more and more generic content goes to the trash folder.

9. Take Care of Your List

Email lists can’t be checked and forgotten. You have to take care of your list regularly. Running email validators, asking for updates, checking the reasons behind each bounce are all highly important steps.

Remember, your email marketing campaigns can’t survive without a solid email list.

Final Thoughts

When you start your email marketing campaigns, the quality of the email address list is the first thing to pay attention to. If you don’t want your marketing efforts to disappear in vain, make sure emails reach their recipients. Keep your bounce rate low with the above tips.