Subscribe to The Marketing Scope Newsletter

6 Effective Marketing Strategies For SMBs in 2019

effective marketing strategies

You can’t become successful in business without marketing. However, not all marketing strategies are created equal.

Each year brings new marketing tips and tools to the table. Are you using the latest effective marketing strategies available? Small business owners often get lost in the variety of methods, or worse, jump from one to another without achieving any results in the process.

As 2019 is ending, we’ve prepared a list of the newest and most effective marketing strategies used by SMBs this year. Whether you are starting a business or need to give an existing one a push forward, this five-minute read can help you get on the right track.

1. Marketing Automation

In 2019, marketing automation is gaining considerable momentum. Taking advantage of such tools as programmatic advertising allows small businesses to cut marketing costs and achieve excellent results.

Marketing automation tools can reduce the number of marketing specialists you need on your team and help them avoid repetitive tasks and are great when trying to create effective marketing strategies.

For example, programmatic advertising can help you place ads in front of your target audience without your participation. All you have to do is find a demand-side platform and learn how to work with it.

In short, you provide the platform parameters of your target audience and share the budget you want to spend on advertising. The rest is done by the program. Your ads appear where you want them to be at a fraction of a price without lengthy negotiations with ad space providers.

2. Content Marketing

Content has been the king for many years, and 2019 is not different. The key to proper effective marketing strategies is developing high-quality content. According to SEO experts at Miromind, top-quality unique content is a must-have for bringing clients to your website.

You can use the content for your SEO efforts while acquiring excellent conversions. By studying what the needs of your target audience are and providing them solutions inside blog posts, articles, guides, social media posts, etc., you are ensuring growing interest in your business.

As an expert in your field, you probably have numerous topics you could write about. Your marketing team should hire an experienced writer to put your ideas in a nice package and sprinkle them with keywords for excellent SEO efforts.

3. Social Media Channels

Small business owners are often overwhelmed by the number of marketing channels. When it comes to social media, you can cut these channels down to a couple. Depending on your business type, you can focus on one or two social networks.

The most popular social media channel is Facebook. The majority of your target audience is likely to be there. So start with it and go from there. Consider researching LinkedIn opportunities and digging deeper into Instagram. The rest of the channels are often optional.

4. Email Marketing Strategies

Email marketing is one of the most important and effective marketing strategies for any small business. With email, you don’t just reach your target audience quickly, you can get a formidable conversion rate by clicking the right buttons.

Two keys to effective marketing strategies in 2019 are going to be building a clean email list and coming up with high-quality content.

Forget about buying email lists or addresses from third parties. These days, such smart programs as spam traps hide inside email addresses and send your emails to spam folders, or worse, to blacklists.

It’s up to you to collect genuine email addresses. Some of the simplest methods are:

  • Offer freebies in exchange for contact details (usually, it’s useful articles or guides)
  • Provide a chance to win a prize
  • Offer free tutorial videos
  • Promote signing up for your newsletter through the website
  • Use pop-ups on your website to promote special offers
  • Arrange contests
  • Ask for an email address before allowing a purchase

You can also collect email addresses through social media marketing efforts.

Once you have a clean email list, you can create top-notch content to get the potential clients’ attention.
When you are done creating a stellar email marketing strategy, make sure you know when to email your clients. While it may seem that all days are as good as today, there is a science of knowing the best time to send emails.

While you are busy converting new customers, don’t forget about existing ones. Sixty-five percent of the company’s business comes from existing customers. So make sure you take advantage of customer retention methods.

5. Becoming Visible

While SEO is an integral part of any effective marketing strategies since it helps you appear on the first pages of search engines, a couple more methods exist to make your company visible.

At the top of the list is Google My Business. It is especially useful for local businesses. If clients search for “Flower shop New York” in Google, on the first page they get paid ads followed by Google My Business listings.

It’s not too tough to get your Google My Business (GMB) profile on top of the first page. All you have to do is fill it out properly and get reviews from your existing clients.

GMB is an excellent marketing tool for local businesses, but it could be useful for all types of SMBs as well.

6. Coupon Sites

If your small business is offering products and services, you can promote them on such coupon offering sites like Groupon. You would have to provide formidable discounts to lure the clients in. However, it’s an excellent way for someone to do marketing for you.

The coupon site promotes your brand and sells your services. You get the benefits.

When clients visit your website or come to your store with a coupon, you can use your promotional tricks to get higher conversions. Meanwhile, such a strategy is an excellent way to improve word-of-the-moth marketing efforts.

In most cases, you would have to offer a 50 percent discount to get your products listed on coupon sites. Look at it as a paid advertising method with a high conversion rate.

Make sure you calculate your ability to give discounts correctly. Limit the number of offers so you don’t get overwhelmed with clients looking for a price lower than you can handle.

Final Thoughts

If you have a small business, you should work out a marketing strategy before launching the company. The faster you start using one of the above methods, the more chances you have of improving your profits.

Don’t stop at just a couple of marketing channels. As your business grows so should your efforts. You can take advantage of the above points to make sure your business is always on top of its game.