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Don’t Miss These 7 Steps to Creating the Perfect Email Campaign

email-campaignAre you a B2B marketer who lives for lead gen? Do you covet conversions—i.e., the litmus test for how well your messages are received? What about striving to connect with current customers and retaining that ever-important mindshare?

If this is you—and it should be if you want to stay competitive—you’re likely using email campaigns to accomplish your goals. There are plenty of reasons email reigns supreme when it comes to reach. Nine out of 10 people check work email from home—most undoubtedly from mobile devices—and the average person spends at least 30 hours per week using email. Many high functioning email users are millennials, a demographic increasingly responsible for purchasing decisions within their organizations.

Put simply, if you want to sell more, you need to create targeted and impactful email campaigns. But how?

You should start with selecting an email service provider (ESP). Next, move on to building your list—a crucial and ongoing part of the process. Then, it’s time to clean and segment that list so you can successfully target your messaging.

After the preliminary logistics are taken care of, you’ll need to craft a sales email that delivers value and inspires action. Tracking your campaign with email and web analytics tools—and adjusting along the way if need be—is the next step. Don’t stop there, though: Always look for additional, meaningful opportunities to email your audience, even some that may seem out of the box.

After that? Rinse and repeat.

Those are the seven steps to a successful email campaign in a nutshell. Each one, though, has layers and intricacies you’ll need to effectively navigate if you want to get the most out of your efforts. Could you use more insight into the value of email as a medium for your marketing messages and an in-depth breakdown of each of the seven steps to creating a winning email campaign? Our home base, V3B, has all that information and more. Read: Sell More—The B2B Marketer’s Guide to the Perfect Email Campaign.


Eric Vidal
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