Do you rap your fingers on your desk as you struggle to decide when to post your content to get more leads? — noon? 1 p.m.? 2 p.m.? If so, you’re not alone. Marketers everywhere are trying to figure out the best day and time to post content to generate the maximum amount of likes, shares and comments.
If you are in this situation, here’s a simple trick you can try: Post more content on the weekends. New research from TrackMaven, which studied more than 5,000 Facebook pages and 1.6 million posts, shows that most brands actively market on Facebook on a Monday to Friday schedule, with Thursday being the most popular day to post. However, the average amount of user engagement is actually on Saturdays and Sundays. Sunday posts are actually 25 percent more effective at reaching consumers than those posted on Wednesdays. Timing plays a big part in the effectiveness of a post too, as content that is posted after working hours, from 5 p.m. to 1 a.m., typically receives more user interaction.
So, why is it that users tend to engage more with brands after working hours? It could have a lot to do with the fact that Facebook is a social platform first and marketing tool second. As Gallup’s “2014 State of the American Consumer” report shows, 94 percent of consumers log on to social media for the purpose of connecting with friends and family. Only 29 percent log on to follow company trends.
Just imagine you are a consumer browsing through Facebook on your lunch break. Chances are you are going to be more interested in what your friends and family are up to than the latest company update you see in your News Feed. And while most users will check their profiles for status updates and social interactions during the day, they will interact when they get out of work and have more time to browse.
Do you have a favorite time of the week to post? Tell us your thoughts in the comments section below!
By Eric Vidal – Eric Vidal, Sr. VP, Lead Generation, Broadsuite Media Group