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Criteo Report: The State of Cross-Device Commerce

Now that cross-device transactions account for over 30% of online purchases, shifting from device-centric to user-centric analytics has become a critical step for e-commerce retailers.

This report on trends in U.S. and international shoppers’ cross-device habits—using data from 3,300 online retail businesses worldwide, encompassing over 1.7 billion annual transactions and $720 billion in sales—is designed to help you get ahead in this rapidly changing and competitive reality.

In this comprehensive report, you will learn:

  • Why “browse smartphone, buy desktop” is a dead model
  • Strategies for retailers to achieve more add-to-basket conversions
  • Which country just surpassed Japan to take the top spot in mobile share of transactions, and which countries made big YOY leaps
  • How the U.S. compares to other countries in mobile conversion rate and mobile share of eCommerce transactions
  • Why identifying and understanding cross-device behavior is the key to personalized marketing and connecting offline and online data
  • and much more

Download this report now.

 

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Amy Hammond

Amy Hammond

Digital Marketing Manager at The Marketing Scope
Amy Hammond