Black Friday/Cyber Monday is approaching and e-commerce companies are stocking their shelves, but even the best deals on the hottest products will fall flat if the customers can’t quickly complete shopping cart checkouts. Clustrix, provider of the first scale-out database designed for the elastic scaling requirements of high-transaction, high-value workloads of today’s Web applications, is hosting a webinar on Wednesday, November 16 that will show companies how to plan for the onslaught of visitors and transactions that characterize the nation’s biggest shopping day: Black Friday & Cyber Monday: Will You Be Making Green or Seeing Red?
Clustrix’s Dave Anselmi, who brings over 17 years of product management, integration, and project management in database technology and e-commerce, will share his expertise on how companies can prepare for the many pitfalls of Black Friday/Cyber Monday, including:
According to Clustrix, Amazon Prime Day illustrates the challenges that e-tailers face, and if history repeats itself many may not be ready for the traffic.
“For two consecutive years Amazon couldn’t scale the volumes of transactions that they experienced, resulting in incomplete checkouts, lost revenues and a Twitter explosion of #primedayfail,” said Mike Azevedo, CEO, Clustrix. “And if there’s one company in the world you’d think could handle it, it’d be Amazon–that’s how serious the problem is.”
With Cyber Monday 2015 ranking as the heaviest U.S. online spending day in history, according to comScore, companies can’t afford to take any chances with their websites. Database admins and system architects are scrambling to prepare for potential failures, overloads and outages. Despite such efforts, many root problems will go unaddressed, leaving e-commerce sites vulnerable to failure during the time when their performance is most critical to the business.
The need to deliver a seamless checkout experience may be compounded by another finding from comScore: 52.2 percent of 2015 Cyber Monday shopping was done at work. “If you’re shopping while you’re at work, you’re not going to have the luxury of waiting through a lengthy checkout–people will abandon their carts.” This, combined with Adobe’s finding that 26 percent of last year’s online sales originated from mobile devices, means that shopper attention spans and patience levels will be short.
While Black Friday/Cyber Monday may be the most intense shopping days of the year, it’s only the start of the season (during which 80% of an e-commerce site’s revenue may be captured). To ensure that you’re on top of all the developments, Anselmi will also host a follow-up webinar to look at failures and successes reported over Black Friday/Cyber Monday 2016, and actionable steps that companies can take based on lessons learned so that the remainder of the season goes smoothly.