I’ve written previously about the power of click-to-call campaigns. Adding a click-to-call button in email marketing campaigns is a great option as a call to action. Now, Forrester Research is adding fuel to the fire, indicating that customers who initiate a phone call spend more, convert faster and have a higher retention rate than those who don’t call. A separate report found that call conversions from digital marketing – thanks largely to the rise of smart phones — have skyrocketed, exceeding 100 billion calls in the U.S. alone last year.
Here are more takeaways from the Forrester study, and some implications for B2B and B2C marketers as to why click-to-call is emerging as a critical CTA for email campaigns:
It’s important for marketers to interact with customers and prospects at the time and medium of their audience’s choosing. And, these days, for many prospects who are roaming with their mobile device of choice, that engagement can often be a phone call. How do phone calls as a call to action factor into your marketing formula for success?
This post was originally published on Integrated Marketing Association.