Ciceron, a digital agency in Minneapolis, today became one of the first agencies in the country and the first in Minnesota to launch a Spotify programmatic campaign through a demand side platform (DSP). Spotify announced on July 20, 2016, that it would give buyers access to its audience of more than 70 million music fans globally through programmatic audio.
City & County Credit Union (CCCU) is the first of Ciceron’s clients to use programmatic audio.
“We’re delighted to be one of Ciceron’s first clients to harness this incredible technology,” says Megan Primeau, vice president of marketing for CCCU. “At CCCU our focus is on digital marketing that ensures we reach the right audience by delivering relevant and engaging experiences online. With the high minimum spends, Spotify audio advertising wasn’t a possibility for us until Ciceron approached us with this innovative solution that allows us to not only reach our target audience, but to do it even more effectively and efficiently than we ever imagined.”
Spotify’s programmatic audio allows companies to target specific audiences listening to playlists and genres to ensure that their message is received at a precise moment. Ciceron leverages media channels, such as Spotify, and uses a unique array of ad technologies to purchase display, video, native, rich media, connected TV, mobile and now audio inventories at scale to target specific audiences. Learn more about Ciceron’s programmatic services at: http://www.ciceron.com/programmatic-offerings/