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Web/Digital Media

Everything You Need to Know About Starting a Podcast in 2018

I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency. It’s a wonderful sign of things to come

The Best Guide to Instagram Stickers [and Why You Should Use Them]

Instagram has just announced that they‘ve hit 1 billion monthly active users. With quarterly growth up to 5 percent compared to Facebook’s 3.14 percent and Snapchat’s 2.13 percent, it’s no wonder Instagram is consistently adding features to stay ahead of

Eight Tips for Driving More Action with Your Call to Action

Your content can be impactful with the right call to Action. Marco Marini’s eight tips will guarantee more interaction for your brand.

Five Reasons You Need a GREAT CRM 

Customer, relationship, and management. Three words, which when considered separately can have huge significance for any business. Combining them under one umbrella can however make for an even more potent mix, one that can deliver real business benefits in today’s

Webinar Registration Dos and Don’ts

Webinars work. Their engagement rates are second only to in-person events, which makes sense in the patterns of modern-day work culture; in our hectic days, breaking away from our work flow, and adding travel time, to attend an in-person seminar

Grow Your Company Better and Faster with SAP Business ByDesign [Webinar]

If business growth is one of your goals for this year, you’re going to need all the help you can get to manage the many details that come with expansion. After all, you’ll be looking at updating your business plan,

Instagram’s Latest Changes Increase Ways for Brands to Get Exposure

Instagram has been getting more popular every year, having reached over 400 million users by 2016. So it’s no surprise that more brands have flocked to Instagram not just to share photos on their own business account, but also to

Daniel Newman’s Top 10 Marketing Trends for 2017

Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and after a digital transformation revolves around how customers see your business. I don’t have a crystal ball, but I do have some informed ideas about

How Does Your Use of MarTech Stack Up Against Your Competitors?

You’ve likely heard of MarTech—the marriage of marketing and technology in the age of big data. Even if you haven’t used that specific verbiage to describe marketing’s developing affinity for (and reliance on) tech tools, you’ve surely noticed the result:

Report: The Growing Use of Programmatic Ads Among B2B Marketers

If you’re not yet familiar with programmatic ads, it’s time to change that, because these types of ads are only getting more popular. In short, programmatic ad buying uses software to buy digital ad space, which is in contrast to