Web/Digital Media

Your content can be impactful with the right call to Action. Marco Marini’s eight tips will guarantee more interaction for your brand.

Customer, relationship, and management. Three words, which when considered separately can have huge significance for any business. Combining them under one umbrella can however make for an even more potent mix, one that can deliver real business benefits in today’s

Webinars work. Their engagement rates are second only to in-person events, which makes sense in the patterns of modern-day work culture; in our hectic days, breaking away from our work flow, and adding travel time, to attend an in-person seminar

If business growth is one of your goals for this year, you’re going to need all the help you can get to manage the many details that come with expansion. After all, you’ll be looking at updating your business plan,

Instagram has been getting more popular every year, having reached over 400 million users by 2016. So it’s no surprise that more brands have flocked to Instagram not just to share photos on their own business account, but also to

Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and after a digital transformation revolves around how customers see your business. I don’t have a crystal ball, but I do have some informed ideas about

You’ve likely heard of MarTech—the marriage of marketing and technology in the age of big data. Even if you haven’t used that specific verbiage to describe marketing’s developing affinity for (and reliance on) tech tools, you’ve surely noticed the result:

If you’re not yet familiar with programmatic ads, it’s time to change that, because these types of ads are only getting more popular. In short, programmatic ad buying uses software to buy digital ad space, which is in contrast to

As the holiday shopping season nears, marketers might be thinking about how they can entice consumers to notice their brand. Well, Euclid Analytics recently released a study focusing on how consumers shop and why, and how people use smartphones when

Whether you’re looking for some holiday marketing tips or just wondering what kind of marketing tactics your favorite retailers will be using after Thanksgiving, you’ll want to check out the 2016 BDO Retail Compass Survey of CMOs. Since the survey