Subscribe to The Marketing Scope Newsletter

Viral Videos

8 Visual Marketing Ideas You Need to Try

Content marketing is constantly evolving and challenging marketers to do more and better. Almost every day, there is a new trend that marketers need to follow. Additionally, people’s interests are waning—there is so much content available to them that they

Video Marketing Analytics: Telling the Ugly Truth

By Breanne Meng – Contributing Writer, The Marketing Scope. The happy days of clinking glasses to celebrate millions of view counts have officially come to an end. The rise of video marketing analytics has redefined the ultimate success of the

Why Twitter’s Periscope App Is Worth a Try

If you’ve been on Twitter in the last week or so, you might have heard about its newly acquired app, Periscope. Its main purpose is to let you use your smartphone to broadcast live video streams to anyone on Twitter.

Viral Videos: Experiential Marketing

Heineken India – Viral Campaign A Voice that only you can hear – stand here to open you world, a Heineken India Viral Campaign 2013.   Coca-Cola Happiness Machine at the University of Aberdeen, Scotland, UK They put a special

Viral Videos: Brands

Volkswagen – Piano Stairs We believe that the easiest way to change people’s behavior for the better is by making it fun to do. We call it The Fun Theory.   The movie Carrie – Telekinetic Coffee Shop Surprise What