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Video Marketing

Corporate Communications Challenges: Distributing Live Corporate Videos

Video has been big in just about every industry in recent years, so it makes sense that it’s also used frequently in the corporate world. In particular, live streaming video has exploded in popularity in the last couple of years.

2018 State of Video Marketing [Report]

We’re getting to the end of the year, and that means it’s time to reflect on which marketing tactics worked and which didn’t. More specifically, what’s going on with video marketing lately? Well, we’re in luck, because two brands decided

Analyzing Vidyard’s 2018 Video in Business Benchmark Report

Did you know that almost 90 percent of digital marketers use video as part of a marketing strategy? Clearly, it’s working because 90 percent of customers say video helps them make decisions and 64 percent say that it makes them

Video Live Streaming Trend Report [It’s Growing!]

The May 2018 Interactive Advertising Bureau report is out and it’s no surprise that live streaming video adoption is up, up, up. I could have told you that based on observing my twin 12-year-olds and their friends, for whom video

3 Reasons Video Marketing is an Essential Part of a Social Media Strategy

Both consumers and brands alike are using social media platforms to consume and create videos at a staggering rate. According to Cisco, a million minutes of video will be moving across the internet every second by 2021. It’s clear that

Mobile Ad Trends and Stats You Need to Know

There are 3.5 billion unique mobile internet users worldwide. The same data from Statista says 77 percent of Americans own a smartphone. These numbers will only continue to grow as 5G rolls out over the next decade. Smart businesses are

5 Ways to Use Videos to Enhance Customer Success

In this video, Eric Vidal talks with Rob Reid, CEO of VidProQuo, about five ways to use video to enhance customer success. Take a look.

5 Big Questions About Online Video Answered by 24 Statistics

Consumers are watching more video and marketers are creating more. What's in store for 2018? Here are two dozen recent findings that answer five key questions.

Why Leveraging Video for B2B Lead Generation is a Must

Leveraging video for B2B lead generation is becoming a common marketing strategy for B2B marketers, and with good reason. Here’s why you should be using video today!

Top Video Marketing Distribution Trends Marketers Need to Know

Video marketing distribution is becoming a key part of campaigns. Let’s take a look at how marketers are distributing video content to their audiences.