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Strategy

Strategies and Tips on Partner Marketing

Getting involved in a partner marketing program can be a great way to boost sales and meet your business goals. But you need to do it right if you want the best results. That means keeping your partners educated and

Make Your Marketing & Sales Playbook a Powerful Alignment Tool

Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics

Why a Data-Driven Marketing Culture Needs To Be at the Top of Your List

The Western Digital “Growing Role of Object Storage in Solving Unstructured Data Challenges” study revealed that unstructured data is growing between 40-60 percent per year. Rich media – audio, video, images, and research data, all of which are non-text data

8 Tips on How to Create a Powerful E-Commerce Website

A lot of enterprises have realized that the best way to remain competitive is by moving their businesses online, and this is one of the reasons that has led to the burgeoning of the e-commerce industry. In a study by

How to Make an Emotional Connection With Consumers Through Your Website

Fifty milliseconds. That’s all the time it takes for someone to establish an opinion about your website, and that opinion will go on to inform that person’s impression of your brand. It’ll also affect that potential customer’s every subsequent action—or

Top 6 Healthcare Marketing Trends in 2019

There’s a lot of competition in the healthcare industry, which means you need to improve your marketing strategy this year if you want to keep up with your competitors. A clinic could have the most experienced medical staff possible and

The 7 Deadly Sins of Guest Blogging Outreach

As business buyers get more challenging to reach—thanks to email filters, ad blockers, and caller ID—influencer marketing is becoming more popular as a way to break through the clutter and connect with these hard-to-reach buyers. It’s essentially about building credibility

Why Every Online Business Should be Blogging

What’s your understanding of blogging? If you have an image in your head of a stay-at-home mom in a coffee shop busily tapping away on a laptop updating her “day in the life of me” blog, with one child in

6 Ways to Engage Email Subscribers With Creative Content (And Drive Sales)

Email might offer one of the highest ROIs in marketing, but that doesn’t mean that there’s a shortage of failed campaigns. If your email isn’t performing as well as expected, creative content can help engage email subscribers. Boosted by content,

How to Measure Your Inbound Marketing Success

It’s not enough to just set an inbound marketing strategy and forget it. You need to measure it and continue to tweak and adapt it so it’s reaching its fullest potential. In order to do this, it’s essential to keep