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Strategy

What it Means to be Effective at Marketing

The predictions for Marketing have been flowing in. Gartner’s study suggests budgets for this year are down and that the pressure to prove the value of the dollars continues to increase. Gartner claimed in their 2017-2018 CMO Spend Survey, “CMOs

Want Better Customer Experience? Combine CRM And Customer Feedback

If you are not focused on receiving and using customer feedback, you are missing out on an amazing growth tool. Gathering feedback throughout the entire customer journey is of great importance to the buyer life cycle, marketing campaigns and the

Snapchat Update: Why User Experience Makes All the Difference

Last month Snapchat released what might be the most hated update in app history. It was hated so much, in fact, that aChange.org petition focused on the upgrade garnered over $1.2 million signatures. Even the stock market hated the change—with Snap

Keys for SMB Social Media Usage in 2018

Small business marketing opportunities have grown tremendously over the last decade. According to social media usage research conducted by Smart Insights, 65 percent of Americans use at least one social network. Ten years ago, just 7 percent of Americans used

How to Make a Perfect Twitter Profile: A Complete Guide

Strategically crafting your Twitter profile page is a huge factor in growing your following. It’s as simple as that. If you’re active on Twitter, people are coming to your profile page. Here's what you need to know and implement stat.

Make Sure Your Marketing Stack is Working for You

You most likely have a marketing stack of some form at your company. Here are 3 ways to ensure that it is working FOR you.

Rise In Real-Time Engagement Evaluation

Constantly collecting feedback from employees is an excellent way to drive your employee engagement efforts. Here’s what you need to know.

Why Your Company Needs a Transparent Privacy Policy

Data is money, but it’s important to make sure your customers are aware of what data you share. Here’s why you need a transparent privacy policy.

How To Improve Your Business Using Mobile Stats [infographic]

Having real-time mobile usage data can shape your social media marketing strategies. Check out this awesome real-time data from Playmobi before you plan your next marketing campaign.

How to Put Your Next Event in a Dome and Make It Shine

When domes first entered the experiential marketing scene, they were expensive, one-size-fits-all pop-up venues that allowed for simple "brand-in-the-hand" opportunities. But to everyone's benefit, the dome has evolved.