Strategy

Marketing innovation has long been key for brands that want to keep their messages fresh. Precisely how that marketing innovation looks, however, depends on a brand’s unique goals. Verizon wanted to draw consumers into its event space, which is why

Marketing partnerships provide an excellent way to build your brand and introduce your product to new customers. Getting the project off the ground requires significant collaboration – a lot of meetings and a lot of negotiation. To get the most

Successful companies’ marketing strategies are a carefully crafted blend of effective online and offline marketing approaches. All too often, businesses make the mistake of giving online marketing great focus and completely ignoring offline marketing, losing the opportunities the latter makes

How many business PowerPoint presentations have you created? Most likely, if you are reading this article, you don’t have extensive experience. Thankfully, it is easy to make your PowerPoint presentation better by using special tips and tricks. PowerPoint is designed

Content marketing is constantly evolving and challenging marketers to do more and better. Almost every day, there is a new trend that marketers need to follow. Additionally, people’s interests are waning—there is so much content available to them that they

For many industries, search engine optimization, or SEO, defies explanation. No matter how much research or testing we attempt, only Google truly knows what goes into the algorithms that rank one site above another. Cracking that SEO code requires us

You can’t become successful in business without marketing. However, not all marketing strategies are created equal. Each year brings new marketing tips and tools to the table. Are you using the latest effective marketing strategies available? Small business owners often

The rise of experiential marketing — and its proven efficacy — has given birth to a new era of experiential stunts. Take Amazon’s “Jack Ryan” exhibit, which took San Diego Comic-Con by storm in 2018. The stunt was huge and

Have you ever had writer’s block? If you’re like nearly everyone else, the answer is probably yes! It happens to just about everyone, and despite being a completely normal issue for anyone who writes often, it can reduce your confidence

Data-driven marketing has taken over as the gold standard, yet creating a data-driven marketing strategy it something that many markets struggle to achieve. A 2018 report by Walker Sands found that while 63 percent of marketing organizations are aware of