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Strategy

How to Measure Your Inbound Marketing Success

It’s not enough to just set an inbound marketing strategy and forget it. You need to measure it and continue to tweak and adapt it so it’s reaching its fullest potential. In order to do this, it’s essential to keep

How to Evaluate Your Future in Sales

There’s a lot of talk about the future and how technology will change our workplaces, our lives, and perhaps our careers. That’s especially true if you’re in sales — of pretty much any kind. So what about it? Are you

Consistency Beats Perfection In Agency Marketing

To make it in business, we need three main things: A viable, valuable product or service that solves a real problem A way to sell and deliver it A defined group of people to sell it to But checking all

Digital Transformation Trends: How Digitally Transformed CMOs are Impacted

Last month, I shared an article about the digital transformation trends to look forward to in 2019. But those trends won’t happen in a vacuum. They’ll impact everyone working in today’s digital landscape, including the digitally transformed CMO. It’s safe

6 Steps to Build a Data-Driven Sales Team

Did you know that the most successful sales teams are three times more likely to use analytics than under-performing teams? A statistic like that would convince me to use data immediately, but that isn’t always the case. It seems that

Understanding Client Satisfaction: It Depends On Who’s Asking The Questions

How often have you recommended to a client that they conduct research among their own customers to gauge overall satisfaction and uncover what they value about the relationship to your client’s company or brand? You’re astute enough to know that

How Are Marketing Leaders Using MarTech? An Inside Look

What do marketing and technology have in common? They’re both constantly evolving! So it’s no wonder they’ve merged into an increasingly popular solution known as MarTech. If you think combining marketing and technology sounds like a good idea, you’re not

Net Promoter Score: The One Key Metric You Need for Customer Loyalty

Creating and fostering relationships with customers is tough—especially in this era when competition is so fierce in almost every industry. We’ve written articles about collecting feedback from customers and combining that data with a CRM and artificial intelligence to mine

7 Questions to Ask During Competitive Analysis to Give Your Marketing Campaigns a Mega-Boost

Growing your online business requires extensive research, time, resources, and creativity. But a little spying never hurt anyone, especially when it comes to the competition. Competitive analysis can actually give your brand a mega-boost if done correctly. Ethical spying can

Go Beyond Google Analytics and use Data to Educate Your Clients

Numbers and data are no longer a daunting task — they’ve now become an integral part of a company’s operations. The issue is most companies are only given the basic facts of their data without the what’s, how’s, and why’s