Strategy

Environmental technology is traditionally a male-dominated field, yet it is the industry’s female executives who are poised to lead the green revolution into the future.

We expect that these five social media content trends will dominate in 2020. So get ready to keep up with them and adjust your marketing strategy in the right way. It will help you to increase reach and engagement as well as to achieve other marketing goals.

If you watched the documentaries on Hulu and Netflix about the fraud surrounding the Fyre Festival—which was known for being largely promoted by social media influencers—you might be a little put off by influencers these days. In fact, maybe you’ve

As you may have noticed, the days when you could pay for some TV ads and wait for the views—and increased sales!—to roll in are long gone. Now you have to focus on your online presence more than ever if

Marketing innovation has long been key for brands that want to keep their messages fresh. Precisely how that marketing innovation looks, however, depends on a brand’s unique goals. Verizon wanted to draw consumers into its event space, which is why

Marketing partnerships provide an excellent way to build your brand and introduce your product to new customers. Getting the project off the ground requires significant collaboration – a lot of meetings and a lot of negotiation. To get the most

Successful companies’ marketing strategies are a carefully crafted blend of effective online and offline marketing approaches. All too often, businesses make the mistake of giving online marketing great focus and completely ignoring offline marketing, losing the opportunities the latter makes

How many business PowerPoint presentations have you created? Most likely, if you are reading this article, you don’t have extensive experience. Thankfully, it is easy to make your PowerPoint presentation better by using special tips and tricks. PowerPoint is designed

Content marketing is constantly evolving and challenging marketers to do more and better. Almost every day, there is a new trend that marketers need to follow. Additionally, people’s interests are waning—there is so much content available to them that they

For many industries, search engine optimization, or SEO, defies explanation. No matter how much research or testing we attempt, only Google truly knows what goes into the algorithms that rank one site above another. Cracking that SEO code requires us