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Strategy

Using Feedback to Drive Customer Loyalty

Building customer loyalty is something all companies strive for. Here’s why feedback is the secret to that success.

Four Marketing Technology Trends to Watch for 2018

From expanded use of established tools to embracing new technologies, here are four top trends in B2B martech from leading industry influencers and bloggers.

CMOs in a World Where Everything Can be Measured

The CMO is in a precarious position right now. Here’s how they can use measurements and analytics to prove their worth going forward.

CRO & UX: How to Design for Both Experience and Revenue

Learn how to leverage the power of both CRO and UX to gain loyal customers and grow your business. Talia Wolf warns against common mistakes.

Email Marketing Turns 40 This Year (and 10 Other Fascinating Facts)

Email marketing can be incredibly effective, if done right. Here are 10 essential facts and statistics to help optimize your email marketing efforts

Email Marketing Trends: What to Expect in 2018

Email marketing remains a critical part of marketing strategies. Here are email marketing trends to look in 2018.

B2B Lead Gen Basics: How to Decrease Your Webinar Drop-Off Rate

Webinars for B2B lead generation are the gold standard—knowing how to decrease your webinar drop-off rate is critical. Here’s the secret.

Six Ways to Improve Any Automated Email Campaign

Automated email campaigns dramatically outperform one-off emails when it comes to email marketing: Here are six ways to improve yours.

Lead Generation Basics: How to Connect with Webinar No Shows

Lead generation basics include webinars, but following up with webinar no-shows isn’t always easy. Here’s why, and how, to master that.

How AI Will Impact Search

AI is about to shake up search—and SEO—as you know it. Here’s what you need to know.