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Strategy

Go Beyond Google Analytics and use Data to Educate Your Clients

Numbers and data are no longer a daunting task — they’ve now become an integral part of a company’s operations. The issue is most companies are only given the basic facts of their data without the what’s, how’s, and why’s

Evaluating Event Marketing: Five Key Metrics to Use

How do you know if your event marketing campaign was successful? The answer depends on your goals, of course, but even then evaluating event marketing isn’t easy. According to a study by EventTrack, 22 percent of businesses don’t have any

What it Means to be Effective at Marketing

The predictions for Marketing have been flowing in. Gartner’s study suggests budgets for this year are down and that the pressure to prove the value of the dollars continues to increase. Gartner claimed in their 2017-2018 CMO Spend Survey, “CMOs

Want Better Customer Experience? Combine CRM And Customer Feedback

If you are not focused on receiving and using customer feedback, you are missing out on an amazing growth tool. Gathering feedback throughout the entire customer journey is of great importance to the buyer life cycle, marketing campaigns and the

Snapchat Update: Why User Experience Makes All the Difference

Last month Snapchat released what might be the most hated update in app history. It was hated so much, in fact, that aChange.org petition focused on the upgrade garnered over $1.2 million signatures. Even the stock market hated the change—with Snap

Keys for SMB Social Media Usage in 2018

Small business marketing opportunities have grown tremendously over the last decade. According to social media usage research conducted by Smart Insights, 65 percent of Americans use at least one social network. Ten years ago, just 7 percent of Americans used

How to Make a Perfect Twitter Profile: A Complete Guide

Strategically crafting your Twitter profile page is a huge factor in growing your following. It’s as simple as that. If you’re active on Twitter, people are coming to your profile page. Here's what you need to know and implement stat.

Make Sure Your Marketing Stack is Working for You

You most likely have a marketing stack of some form at your company. Here are 3 ways to ensure that it is working FOR you.

Rise In Real-Time Engagement Evaluation

Constantly collecting feedback from employees is an excellent way to drive your employee engagement efforts. Here’s what you need to know.

Why Your Company Needs a Transparent Privacy Policy

Data is money, but it’s important to make sure your customers are aware of what data you share. Here’s why you need a transparent privacy policy.