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Social Media

Curious Why Your Millennial Employees Aren’t on Board with Social Sharing? It’s Not Them—It’s You

If you could be a fly on the wall for the water cooler chatter of your Millennial employees (or get a peek at their digital conversations), what do you think you’d learn? If you’re still sending emails requesting they share

7 Creative Ways to Increase Web Traffic Through Your Social Media Campaigns

No matter what online business you’re in, generating web traffic is by far the most important factor in increasing your sales and making your business more successful. Though there are many different ways to increase web traffic, social media is

How to Cater to Your Family of Social Media Audiences

If you’re anything like me, you share things on different social media channels the same way you tell stories to different members of your family. For example, if you’re telling your history buff of a wife about your recent business

Trends Digital Marketers Need to Keep an Eye on in 2018

We have seen digital marketing grow in importance in 2017. Various innovations and developments like chatbots and live streaming took a foothold in the marketing industry. Will 2018 be any different? Let’s take a closer look at several trends digital

Snapchat Update: Why User Experience Makes All the Difference

Last month Snapchat released what might be the most hated update in app history. It was hated so much, in fact, that petition focused on the upgrade garnered over $1.2 million signatures. Even the stock market hated the change—with Snap

Keys for SMB Social Media Usage in 2018

Small business marketing opportunities have grown tremendously over the last decade. According to social media usage research conducted by Smart Insights, 65 percent of Americans use at least one social network. Ten years ago, just 7 percent of Americans used

How to Make a Perfect Twitter Profile: A Complete Guide

Strategically crafting your Twitter profile page is a huge factor in growing your following. It’s as simple as that. If you’re active on Twitter, people are coming to your profile page. Here's what you need to know and implement stat.

19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Social media is more than just Facebook. Here are 19 statistics you need to know about Instagram, LinkedIn, and Twitter that can impact your marketing plan.

Social Media Content Creation: 4 Tips That’ll Step up Your Game

Social media content creation doesn't have to be a grueling process. Make it easy with advice from this free 4-step guide.

How to Effectively Use Video During Your Webinars

Using video during a webinar is a great way to increase audience engagement. Here are a few tips to help you effectively include video in your next webinar