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SEO/SEM

How AI Will Impact Search

AI is about to shake up search—and SEO—as you know it. Here’s what you need to know.

Buyer Beware – Digital Ad Fraud is Everywhere

This is part 1 of 2 in the series. First, we’re going to discuss the fraud, in the second series we’ll discuss how to prevent it.

Plummeting SEO Rankings? Here’s How You Can Recover from The Fall

There are reasons why you may find your SEO rankings plummeting. Read on for solutions you can apply today to keep them from falling too far.

Bing Visual Search Lets You Find Information on Any Item in an Image

If you’ve ever looked at a picture online and wanted to know more about one particular item in the image, Bing Visual Search will make your day. This new capability makes it possible to search within an image you see

Local SEO: Why it’s Important and How to Start (Infographic)

By Matt Banner When you first start a website for your business, search engine optimization will undoubtedly be among the first things you discuss. After all, it provides exposure, drives traffic to your site, and increases sales. If your business

New Data Reveals Americans are Conducting Online Searches While Shopping—What That Means for Marketers

Destination: purchase. First stop: search engine. Shoppers are researching extensively to find exactly what they’re looking for before purchasing—and online searching plays a hugely prominent role in this process. To compete, your presence online must be fine-tuned to reach those

Report Shows the State of Paid Search, Social Media Ads, and More in Q1 2017

If you plan to advertise online at all this year, you’ll benefit from downloading Merkle’s Digital Marketing Report for Q1 2017. Since 2011, Merkle has been releasing this report every quarter to give marketers an idea of the latest stats on

Marketers Take Note—Deep Learning is Going to Change SEO

Content lives and dies by SEO—at least, that’s how it’s been in the past. Why? Big picture: Nailing SEO means your content ranks higher on search engine results pages (SERPs) and connects you to more customers, both of which play

6 Reasons Why Your Content Marketing Strategy is Totally Failing [and how to fix that]

By Aaron Lee – V3B. I get emails almost every week from bloggers and writers who are frustrated at how content marketing strategies don’t seem to work. Some are even on the verge of giving up. Their email would start

Andy Crestodina’s Philosophy on Data Analytics and Marketing (Video)

In this episode of the Marketing Mash video series, Eric interviews Andy Crestodina, Co-founder & Strategic Director of Orbit Media Studios. Eric and Andy discuss data-driven decision making: finding data evidence before taking actions. Andy talks about his philosophy in