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SEO/SEM

Is Technical SEO Dead? What Googlebot’s New Updates Mean for You

In May, Google announced an update. For the average user, it didn’t make many waves. But for SEO professionals, the change felt seismic. Google launched this update — a new and improved version of its Googlebot web crawler — at

6 Mistakes To Avoid That Can Cost Your Website A Top-Ranking

Pushing your website through the ranks of competition can be a long and arduous process however the end result of a first-page appearance is as rewarding as a pot of gold at the end of the rainbow. Approximately 67% of

Keyword Mapping: What It Is and How to Get Started

Using multiple keywords within a single blog post allows you to upskill your SEO game. The process of keyword mapping can help you determine which keywords to use and how relevant they would be for a particular page on your

Voice & Visual Search Is Changing How We Approach SEO

If you’re still trying to get a handle on how to perfect your search engine optimization strategy, here’s a new tidbit to digest: SEO is no longer limited to the written word. That’s right, the traditional SEO rules you were

The Interactive Guide to On-Page SEO

While search engine rank is ultimately based hundreds of factors, it rests on three main characteristics: relevance (based on on-page SEO factors), trust (impacted by technical and social factors), and authority (based on backlinks and other factors like domain age).

The Most Important Keyword for SEO in 2018

Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That figure is closer to 40 percent for small companies, and almost 50 percent for industrial / manufacturing firms. But

Effective Tactics For Earning High-Quality Links

Earning high-quality links isn't impossible. This post explains some of the most effective ways of link-building and details the best options.

The State of Search: 17 Illuminating SEO and SEM Statistics

SEO is a proven tactic for generating high-quality leads, but it is changing. Here are 17 good-to-know SEO and SEM facts and stats to help support your efforts.

How AI Will Impact Search

AI is about to shake up search—and SEO—as you know it. Here’s what you need to know.

Buyer Beware – Digital Ad Fraud is Everywhere

This is part 1 of 2 in the series. First, we’re going to discuss the fraud, in the second series we’ll discuss how to prevent it.