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SEO/SEM

What to Avoid When Launching a Link Building Campaign

The link building of 2019 is dead, long live . . . 2020? Anyone who works in the online marketing space these days knows that links are all the rage, and there’s no sign of their impact slowing down or stopping any time soon. Before you start your link building campaign, it’s important to make sure that you’re up to snuff on the industry best practices.

Here’s Why You Have to Conduct an SEO Audit Immediately

If you want to improve your search rankings, grow your organic traffic, and beat your competitors, then your first step would be to see do an SEO audit.

SEO: In House vs Outsourcing, What is Best?

When it comes to SEO there are many different approaches you can take to get your campaign going. Should you out source or do your SEO in house?

Is Technical SEO Dead? What Googlebot’s New Updates Mean for You

In May, Google announced an update. For the average user, it didn’t make many waves. But for SEO professionals, the change felt seismic. Google launched this update — a new and improved version of its Googlebot web crawler — at

6 Mistakes To Avoid That Can Cost Your Website A Top-Ranking

Pushing your website through the ranks of competition can be a long and arduous process however the end result of a first-page appearance is as rewarding as a pot of gold at the end of the rainbow. Approximately 67% of

Keyword Mapping: What It Is and How to Get Started

Using multiple keywords within a single blog post allows you to upskill your SEO game. The process of keyword mapping can help you determine which keywords to use and how relevant they would be for a particular page on your

Voice & Visual Search Is Changing How We Approach SEO

If you’re still trying to get a handle on how to perfect your search engine optimization strategy, here’s a new tidbit to digest: SEO is no longer limited to the written word. That’s right, the traditional SEO rules you were

The Interactive Guide to On-Page SEO

While search engine rank is ultimately based hundreds of factors, it rests on three main characteristics: relevance (based on on-page SEO factors), trust (impacted by technical and social factors), and authority (based on backlinks and other factors like domain age).

The Most Important Keyword for SEO in 2018

Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That figure is closer to 40 percent for small companies, and almost 50 percent for industrial / manufacturing firms. But

Effective Tactics For Earning High-Quality Links

Earning high-quality links isn't impossible. This post explains some of the most effective ways of link-building and details the best options.