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SEO/SEM

The Most Important Keyword for SEO in 2018

Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That figure is closer to 40 percent for small companies, and almost 50 percent for industrial / manufacturing firms. But

Effective Tactics For Earning High-Quality Links

Earning high-quality links isn't impossible. This post explains some of the most effective ways of link-building and details the best options.

The State of Search: 17 Illuminating SEO and SEM Statistics

SEO is a proven tactic for generating high-quality leads, but it is changing. Here are 17 good-to-know SEO and SEM facts and stats to help support your efforts.

How AI Will Impact Search

AI is about to shake up search—and SEO—as you know it. Here’s what you need to know.

Buyer Beware – Digital Ad Fraud is Everywhere

This is part 1 of 2 in the series. First, we’re going to discuss the fraud, in the second series we’ll discuss how to prevent it.

Plummeting SEO Rankings? Here’s How You Can Recover from The Fall

There are reasons why you may find your SEO rankings plummeting. Read on for solutions you can apply today to keep them from falling too far.

Bing Visual Search Lets You Find Information on Any Item in an Image

If you’ve ever looked at a picture online and wanted to know more about one particular item in the image, Bing Visual Search will make your day. This new capability makes it possible to search within an image you see

Local SEO: Why it’s Important and How to Start (Infographic)

By Matt Banner When you first start a website for your business, search engine optimization will undoubtedly be among the first things you discuss. After all, it provides exposure, drives traffic to your site, and increases sales. If your business

New Data Reveals Americans are Conducting Online Searches While Shopping—What That Means for Marketers

Destination: purchase. First stop: search engine. Shoppers are researching extensively to find exactly what they’re looking for before purchasing—and online searching plays a hugely prominent role in this process. To compete, your presence online must be fine-tuned to reach those

Report Shows the State of Paid Search, Social Media Ads, and More in Q1 2017

If you plan to advertise online at all this year, you’ll benefit from downloading Merkle’s Digital Marketing Report for Q1 2017. Since 2011, Merkle has been releasing this report every quarter to give marketers an idea of the latest stats on