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Public Relations

The Best Offline Marketing Ideas No One Told You About

Successful companies’ marketing strategies are a carefully crafted blend of effective online and offline marketing approaches. All too often, businesses make the mistake of giving online marketing great focus and completely ignoring offline marketing, losing the opportunities the latter makes

Drive Customer Experience with Solid Community Engagement

Back in the day, a company’s “relationship” with its customer ended as soon as they made a purchase. But in today’s world, that relationship is ongoing. The customer journey is a lot longer—and the company almost always comes along for

Report Says Marketing and PR Will Be More Closely Aligned in the Next Five Years

The USC Annenberg Center for Public Relations recently released the results of its Global Communications Report, which surveyed 875 public relations executives, 687 public relations students, and 101 marketing executives. One of the most interesting findings of this report is

Report: Survey Explores How Consumers Prefer to Contact Retailers When Making a Purchase

If you dread calling retailers for answers to your questions – mainly because you know you’re about to be put on hold for the remainder of the day – you’re not alone. According to [24]7’s survey of over 1,000 consumers

Do You Know How to Solve Your Customers’ Problems?

In a recent post, we talked about the importance of feedback loops and how they help us access data and adjust processes based on analytics. In the fourth step of our process we solved the problem, but there is a

Top 5 Marketing Fails of 2016

2016 has been an interesting year full of surprising twists and turns, especially for some brands that had a few moments of bad judgment. And thanks to the internet, these moments did not go unnoticed by the rest of the

A Guide to Gift Giving for Event Marketers

By John Ruhlin – Founder & CEO, Ruhlin Group. Experiential marketing is one of the most effective tactics you can use to drive sales and engagement. Whether it’s at a trade show or a launch party event, an experience gives

How Offering Great Social Media Customer Service on Twitter Can Increase Sales

If you haven’t been offering excellent customer service on Twitter, some extra incentive to do so might help. And here it is: Twitter recently found that brands that respond quickly to customers’ complaints and questions on the social network tend

How to Encourage Customers to Leave Reviews

Having great reviews is one of the fastest ways to increase business. After all, one study found that 73 percent of people said they trust businesses that have positive reviews. And the more people trust your company, the more your

Market With a Cause: The Underlying Value Behind Cause Marketing

By Ava Kelly – Manager at Reelio Cares & CEO of Love Notes Records. With the rise of ad block, banner blindness, and ad-free sites, modern marketers are constantly searching for new and innovative ways to sway consumer opinion and