Marketing Automation

When choosing a marketing automation solution, remember that the tool itself is not your strategy. Let's discuss this further.

A good dashboard guides your actions and helps you mitigate risks. The dashboard in your car helps you determine when to fuel up or when to slow down. Here's what you need to know.

AI has started to change the way marketers work. Here are 8 examples of AI in marketing that you should be aware of and may want to consider.

Sales Automation and Marketing Automation can work in tandem with a good strategy. Ready on to learn how make both more effective and efficient.

Are you focused on customer acquisition? Then add marketing automation to your game plan.

Improve how you measure Marketing ROI. Here’s how

We’ll show you how you can set auto triggers and use autobots to their full ROI potential.

The streamlining and efficiency marketing technology can bring across multiple channels, along with the segmentation of audiences it allows, and the ability to measure, score, and evaluate leads has transformed the marketing landscape in recent years. Marketing automation (MA) gives

Customer, relationship, and management. Three words, which when considered separately can have huge significance for any business. Combining them under one umbrella can however make for an even more potent mix, one that can deliver real business benefits in today’s

The B2B marketing world is constantly evolving, and new technologies are changing how companies conduct marketing campaigns. Automation is a technology that enhances B2B marketing on various levels. But what exactly are the benefits of automation in your marketing campaign?