CLOSE
Subscribe to The Marketing Scope Newsletter
MENU

Marketing Automation

5 Things About Marketing Automation a Business Owner Must Know

Here are 5 things you must know if you’re involved in marketing or business.

Top 7 Small Business Marketing Trends to Adopt in 2020

Let's take a look at the trends below to learn more about the practices nimble online marketers and tech-driven executives will be adopting in the next year.

Machine Translation and Usability: Blessing or Curse?

Machine Translations are of immense help in oral short-term communication between any two individuals speaking two different languages, mostly informal in nature. Though machine translations are extremely inexpensive and there are hundreds of free apps available on the Internet that

Five Ways That AI Gives You a Digital Experience Edge

One of the most talked about technologies today is artificial intelligence (AI). Leveraging AI allows marketers to get more out of their digital platforms while using less effort. Tapping into the power of AI helps marketers easily analyze vast amounts

9 Tools for Effective Marketing Collaboration

Think with Google conducted a survey that found that 93 percent of marketers believe that it is critical to collaborate across all boards when it comes to marketing. This lines up with what we have always been told, doesn’t it?

How to Establish a Testing Environment to Support Your Marketing Efforts

Marketers are familiar with the pressure that comes with making decisions. The resulting stress is part of the reason CMO turnover is at an all-time high with the shortest tenure in the C-suite clocking in at just over four years.

How Businesses Use Mobile Marketing To Their Advantage

So much has changed in marketing in the last 10 years. Companies are able to target specific customers through websites, social media, and now your smartphone. Smartphones have been a gamechanger for marketers. Just think about how often you check

Don’t Let New Marketing Tools Keep You From Crafting Campaigns That Resonate

As the marketing industry continues to evolve, so do the approaches marketers use to reach and engage with consumers. Although being a flexible, adaptable marketer is crucial, this mindset can lead you on a blind chase for shiny new marketing

Data Modeling: Two Ways Marketers Can Start Using AI Immediately

AI isn’t a magic bullet. It’s not enough to have the insights. Marketing teams have to have the ability to determine what the data means, and then seamlessly combine the data science with the art of marketing. The challenge is

8 Sets of Marketing Automation Tools Your Company Can’t Live Without

For B2B companies, their universe of potential customers can be broadly divided into two groups. There are unknown or “pre-CRM” prospects who can be described but not individually named (e.g., CIOs at midsized companies). And there are known or “post