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Marketing Automation

How Emotional Engineering is Changing the Customer Experience

Eyeballs. Yes, that’s right, it’s all about eyeballs. For marketers it’s about getting customers to view your website or product and make a purchase or take some type of action. Yet for all marketers focusing on the mobile app market,

The Value of Creativity in the Era of Automation

Is artificial intelligence a threat to the value of creativity, waiting in the wings to steal jobs and turn the marketing industry into a Matrix-style dystopia? Elon Musk is a leading voice on the subject of robots replacing many of

Six Simple Steps To Mastering Marketing Automation

When choosing a marketing automation solution, remember that the tool itself is not your strategy. Let's discuss this further.

So, What Can a Good Marketing Dashboard Do for You?

A good dashboard guides your actions and helps you mitigate risks. The dashboard in your car helps you determine when to fuel up or when to slow down. Here's what you need to know.

8 Examples of AI in Marketing

AI has started to change the way marketers work. Here are 8 examples of AI in marketing that you should be aware of and may want to consider.

Sales Automation vs. Marketing Automation

Sales Automation and Marketing Automation can work in tandem with a good strategy. Ready on to learn how make both more effective and efficient.

Focused on Customer Acquisition? Is Marketing Automation Part of Your Game Plan

Are you focused on customer acquisition? Then add marketing automation to your game plan.

How to Avoid the Trap of Fake Marketing ROI

Improve how you measure Marketing ROI. Here’s how

Use Your Auto Triggers to Full Advantage

We’ll show you how you can set auto triggers and use autobots to their full ROI potential.

Why Marketing Automation Matters and How to Use it Effectively

The streamlining and efficiency marketing technology can bring across multiple channels, along with the segmentation of audiences it allows, and the ability to measure, score, and evaluate leads has transformed the marketing landscape in recent years. Marketing automation (MA) gives