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Marketing Automation

How engaging are your executives during video presentations?

If your business is like so many others trying to survive the pandemic, most or all of your workforce has probably been working remotely in recent months. In fact, a survey from Gartner found that almost 50% of organizations let

6 Steps to a Successful Town Hall Event

One of the best ways to engage your employees and quickly share important information is to set up a town hall event. This is even more important now with employees working from home. This type of meeting is meant to

6 Essential Marketing Ideas for Small Business this 2020

Does your small business have a marketing strategy? If not, check out these six essential marketing ideas for small business this 2020.

5 Things About Marketing Automation a Business Owner Must Know

Here are 5 things you must know if you’re involved in marketing or business.

Top 7 Small Business Marketing Trends to Adopt in 2020

Let's take a look at the trends below to learn more about the practices nimble online marketers and tech-driven executives will be adopting in the next year.

Machine Translation and Usability: Blessing or Curse?

Machine Translations are of immense help in oral short-term communication between any two individuals speaking two different languages, mostly informal in nature. Though machine translations are extremely inexpensive and there are hundreds of free apps available on the Internet that

Five Ways That AI Gives You a Digital Experience Edge

One of the most talked about technologies today is artificial intelligence (AI). Leveraging AI allows marketers to get more out of their digital platforms while using less effort. Tapping into the power of AI helps marketers easily analyze vast amounts

9 Tools for Effective Marketing Collaboration

Think with Google conducted a survey that found that 93 percent of marketers believe that it is critical to collaborate across all boards when it comes to marketing. This lines up with what we have always been told, doesn’t it?

How to Establish a Testing Environment to Support Your Marketing Efforts

Marketers are familiar with the pressure that comes with making decisions. The resulting stress is part of the reason CMO turnover is at an all-time high with the shortest tenure in the C-suite clocking in at just over four years.

How Businesses Use Mobile Marketing To Their Advantage

So much has changed in marketing in the last 10 years. Companies are able to target specific customers through websites, social media, and now your smartphone. Smartphones have been a gamechanger for marketers. Just think about how often you check