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Market Research

Should Marketers Manage Analyst Questionnaires Like an RFP?

When it comes to winning in high-tech B2B, there’s no question that scoring highly on analyst reports and other written research is critical to success. Analyst reports provide your customers and prospects with independent analysis that seeks to illuminate trends

What B2B Buyers Want from Vendors [Report]

What do B2B buyers want from vendors? Great question. I can tell you from personal experience that what we do not want is accepting a LinkedIn connection request and immediately getting a sales pitch. That? Bad form. In today’s digital

Content Marketing Strategy: Five Essential Elements Based on 24 Stats

Documenting your content marketing strategy is critical for success. Here are five essential elements your strategy should have.

Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts

Obviously, enterprise marketers have different priorities and challenges than those in small to midsize firms. But the specific differences may surprise you.

3 Little Statements that have an Inimitable Impact on your Business

Bill Napier came away with many new insights, ideas, and knowledge that boils down into three statements and/or questions that are all related to each other. Find out more.

How to Make Your MarTech Database Work for You

Want to get the most out of your MarTech investment? Start with your data. Here’s how to build, clean, and segment your MarTech database so it works for you.

Marketing Technology Growth and Challenges – 12 Enlightening Statistics

Both spending on marketing technology and the number of tools available are exploding. Here are a dozen research findings to help you invest strategically.

4 Marketing Technology Trends to Watch for 2018

From expanded use of established tools to embracing new technologies, here are four top trends in B2B martech from leading industry influencers and bloggers.

Where SaaS CMOs are Spending Their Money

If you want to see how tech trends transition to action, follow the money. Here’s how SaaS CMOs are spending their budgets.  

3 Tips for Creating a Seamless Multichannel Marketing Strategy

For CMOs who strive for multichannel marketing success, creating a seamless strategy can seem time-consuming. Here are three ways to more easily and effectively develop a seamless multichannel marketing strategy.