Experiential Marketing

Millennials have different expectations of live B2B marketing events. Here’s how to give a millennial what they need.

Retail stores are getting more creative with their in-store technology. Here’s how they are using interactive technology to reach customers.

Digital signage and social media are powerful tools for businesses. See how combining these two technologies can improve customer experiences and increase revenue.

By Carlos Hidalgo founder and CEO of VisumCx In 2003, Fredrick Reichheld introduced the concept of a Net Promoter Score (NPS) in his Harvard Business Review article titled, The One Number You Need to Grow. The concept while simple is quite revolutionary. By asking

By  Gurbani Ahluwalia of Jesta I.S. “Retail technology is like an iceberg: Everyone pays attention to the portion that’s visible, but it’s what’s below the surface that’s mission critical.” -Susan Reda, STORES Magazine The Erratic Shopping Journey Consumers today are more fickle

By Steve Randazzo – Founder & President, Pro Motion Inc. Pop-ups, brightly colored billboards, screaming salespeople: This is all background noise to Millennials, and any attempt to grab their attention through these traditional means gets ignored like a bad smell

By Steve Randazzo – Founder & President, Pro Motion Inc. Why does the smell of old books and musty carpet remind you of your first grade reading circle? Why does the sound of a passé pop song remind you of

Watch Episode 15 of our Marketing Mash Video Series to learn about experiential marketing and hear about a top brand that put together a very successful experiential marketing campaign in Israel. Did you know 95% of consumers that participated in

Heineken India – Viral Campaign A Voice that only you can hear – stand here to open you world, a Heineken India Viral Campaign 2013.   Coca-Cola Happiness Machine at the University of Aberdeen, Scotland, UK They put a special