Subscribe to The Marketing Scope Newsletter

Events (in-person & virtual)

4 Features That Create the Perfect Event, from Lighting to Event Tracking

Planning events can be exhilarating, overwhelming, frustrating, and unbelievably satisfying. some of the necessary ingredients that make the great events stand out. In planning your next event, make sure to include these 4 features that create the perfect event, from lighting to event tracking.

What Use Is Your Event if You Don’t Maximize Its Tracking?

Do you use event tracking for your special events? Here are a few ways to maximize its effectiveness.

In the Air: 5 Tips to Enhance Your Event Through Technology

Want to put host a successful event? Seamless use of technology can make all the difference. Here are five tips to use technology,

How to Keep Your Attendees Close and Your MVAs Closer

Successful event marketing is all about appealing to an event's Most Valuable Attendees. Here are some digital strategies event organizers can use to entice MVAs.

Four Ways to Capture Valuable Data at Corporate Events

Corporate events offer rich but often under-utilized opportunities for data collection. Here are four ways to capture more and better attendee information.

3 Steps to Crushing Your Next Dome Project

Agencies are successfully showcasing their brands in the dome space, here are some actionable steps you can take to guarantee success in the dome, should you decide to rent one.

8 Ways to Use Social Media to Increase Webinar Attendance

Webinars are an important part of any successful lead generation strategy. Here are 8 ways to use social media to increase webinar attendance.

Going for Growth at the Global Growth Marketing Conference 2017

Learn how to stay ahead in the business growth game at the Global Growth Marketing Conference 2017

The Art of the Full Sensory Event Experience

Learn how to create a full-sensory event experience that makes attendees especially receptive to the speaker's or vendor's message. These five tips will help you create a full-sensory event. 

Better Employee Retention Starts with an Amazing Employee Experience [Webinar]

Want better employee retention? Focus on creating amazing employee experiences and a culture of engaged employees. Here's how to do that.