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Email Marketing

Email Marketing 101: Never Bounce Again

Do you know your bounce rate? You should be able to name it in your sleep. The importance of keeping this rate low is tough to underestimate. No matter how hard your marketing team works on the campaign, the effort

7 Email Marketing Challenges Most Businesses Are Facing

Email marketing is among the most effective methods of reaching and converting your audience. In fact, one study found that 76 percent of subscribers make purchases after receiving marketing emails, which is probably why 97 percent of businesses use email

Email Marketing: The Advantages of a Clean Email List

In a recent survey, nearly 86 percent of the business professionals polled claimed they prefer to use email when communicating for business purposes. There is no denying just how powerful email can be when trying to reach customers and prospects.

5+ Reasons Your Email Marketing Strategy Isn’t Working

Many businesses feel that email marketing has lost its edge as an efficient way to win over customers and generate new business—but they would be wrong. While deliverability and readability of marketing emails have fallen and automated spam filters and

11 Pro Email Marketing Tips to Try on Your Next Campaign

  I’m sure I’m not the only one who has heard the rumor that email is dying. But I’m not sure if that’s entirely the case. According to Wordstream, 73 percent of millennials say email is their preferred means of

Email Marketing: Don’t Underestimate Today’s Most Powerful Call to Action

I’ve written previously about the power of click-to-call campaigns. Adding a click-to-call button in email marketing campaigns is a great option as a call to action. Now, Forrester Research is adding fuel to the fire, indicating that customers who initiate

8 Ways to Increase Your Email Marketing ROI

Has your email marketing efforts stopped giving you the ROI you’re looking for? Here are 8 ways to change that.

Email Marketing Turns 40 This Year (and 10 Other Fascinating Facts)

Email marketing can be incredibly effective, if done right. Here are 10 essential facts and statistics to help optimize your email marketing efforts

Email Marketing Trends: What to Expect in 2018

Email marketing remains a critical part of marketing strategies. Here are email marketing trends to look in 2018.

6 Ways to Improve Any Automated Email Campaign

Automated email campaigns dramatically outperform one-off emails when it comes to email marketing: Here are six ways to improve yours.