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Email Marketing

11 Pro Email Marketing Tips to Try on Your Next Campaign

  I’m sure I’m not the only one who has heard the rumor that email is dying. But I’m not sure if that’s entirely the case. According to Wordstream, 73 percent of millennials say email is their preferred means of

Email Marketing: Don’t Underestimate Today’s Most Powerful Call to Action

I’ve written previously about the power of click-to-call campaigns. Adding a click-to-call button in email marketing campaigns is a great option as a call to action. Now, Forrester Research is adding fuel to the fire, indicating that customers who initiate

8 Ways to Increase Your Email Marketing ROI

Has your email marketing efforts stopped giving you the ROI you’re looking for? Here are 8 ways to change that.

Email Marketing Turns 40 This Year (and 10 Other Fascinating Facts)

Email marketing can be incredibly effective, if done right. Here are 10 essential facts and statistics to help optimize your email marketing efforts

Email Marketing Trends: What to Expect in 2018

Email marketing remains a critical part of marketing strategies. Here are email marketing trends to look in 2018.

Six Ways to Improve Any Automated Email Campaign

Automated email campaigns dramatically outperform one-off emails when it comes to email marketing: Here are six ways to improve yours.

How to Design an Email People Want to Read

Want effectiveness from your email marketing campaigns? Here's how to design an email people want to read.

Email Marketing is Alive and Well as Volumes Increase and Kinetic Excites [Report]

Experian report suggests a bright future for email marketing as volumes increase and kinetic content innovations are deployed.

Email Marketing Best Practices for Deliverability

Make sure your emails are reaching your customers! Here are some best practices for email deliverability to help you avoid the spam folder.               

3 Basic Building Blocks All Email Marketers Must Master

3 ways those new to email marketing can master the basics for better results before they start moving on to the more complex parts of email