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Content Marketing

5 Content Marketing Trends for 2020

As 2020 approaches, it’s time to start thinking about how you can improve your marketing mix. And as you’ve noticed by now, every year brings a few new content marketing trends that put brand new technology to good use…and 2020

3 Tips for Building Your Content Marketing Tech Stack

Technology has revolutionized content marketing. High-tech tools allow you to reach bigger audiences with less effort, streamlining the entire approach to creating content. In fact, technology was set to take up 29 percent of marketing spending in 2018, which was

3 Major Goals You Can Achieve With Content Marketing

What do you want to achieve with content marketing? Do you want to establish your thought leadership, boost your search engine rankings, increase your lead generation? Content marketing can help with all of the above, but each requires a specific

Boost Your Content Marketing with these 8 Online Tools

Content marketing has become one of the most efficient ways for businesses to connect with their target audience. As consumers have become more wary of advertising, content marketing has become more popular, and content marketing tools can help boost your

4 Ways to Balance Quality and Quantity in Your Content Strategy

How frequently should you be posting content? Content marketing experts typically offer sage advice like “as often as necessary,” but the relationship between quantity of articles published and results from content marketing is not so straightforward. This is where a

Hyper-Personalized Content is King

Marketing executives continue to look for the next big breakthrough when it comes to improving the customer experience. Whether it’s advances in artificial intelligence, personalization or omnichannel management, the key is to find innovative ways to leverage technology so that

Why Podcasts Rule as Part of Your Content Marketing Strategies

As you work on updating your content marketing strategy as the year progresses, make sure it includes podcasts. Why? Well, about 48 million Americans listen to podcasts, and that number is likely to keep increasing in the near future. In

How to Create Content Regularly and Never Burn Out

  Content creation is a tough process to scale. Your team always needs to come up with unique and searchable angles and it’s too easy to lose inspiration. So how do you create content regularly for your corporate blog? Here

4 Tips for a High-Converting Lead Generation Form

When someone visits your landing page, it’s a “make it or break it” situation as to whether they’ll actually fill out your lead generation form or not. That decision determines whether your business gets a new lead, a new potential

Using the RFP Process to Improve Content Effectiveness

Do you develop content once and then walk away forever? Are your customer needs exactly the same from year to year? In your dreams maybe, but in reality, we all know those are ridiculous questions to even ask. As a