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Content Marketing

Seven Kinds of Tools to Help Develop Better Marketing Content

Did you know that 90 percent of B2B marketers use content marketing in some way? But many still struggle to do it productively, which is why it’s important to develop a content marketing strategy. If you haven’t done this step,

How to do a Content Marketing Audit in Eight Steps (Plus, Best Practices for Fixing Your Content)

It’s the 80/20 rule of content marketing: 80% of results come from 20% of content. This is true for every website and for every content marketing audit I’ve ever done. A handful of articles pull in the largest percentage of

Seven Reasons Why It’s the Best Time Ever to be a B2B Marketer

“It was the best of times, it was the worst of times,” wrote Charles Dickens in his oft-quoted opening lines of A Tale of Two Cities. While the story is set in late 18th century London and Paris, that description

Snapchat Update: Why User Experience Makes All the Difference

Last month Snapchat released what might be the most hated update in app history. It was hated so much, in fact, that aChange.org petition focused on the upgrade garnered over $1.2 million signatures. Even the stock market hated the change—with Snap

Six Ways To Dramatically Improve Your Agency’s Content

Do you know how to improve your agency's content? Learn how and why it is so important as a strategy for growth in today's marketplace.

Five Ways to “Expert Source” Third-Party Content on Your Blog

Here are five practical ways to use "expert sourcing" to supplement your own original content with input from writers and influencers in your industry.

How to Build a High Converting Sales Funnel with Copy Your Customers Will Love

Customers will back right out of your sales funnel if you aren’t delivering on the customer experience. Here’s how to lure them in with copy they’ll love.

How Custom Content Can Boost Your Demand Gen Efforts

Custom content is essential when you are focusing on demand generation. Here are a few types of content that will yield a high ROI.

How to Keep the ‘Content Police’ From Arresting Your Progress

Marcus Sheridan provides strategies for marketing or sales managers to use “imperfect” content to reach their goals and discusses a progress-over-perfection mindset that will take you to the next level.

How to Better Segment Your Audiences for Specific Performance Metrics

Marketers don’t get well-rounded views of their campaigns’ performances due to lack of segmentation and analysis. Deren Baker walks through the consequences for your future digital campaigns.