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Content Marketing

Using the RFP Process to Improve Content Effectiveness

Do you develop content once and then walk away forever? Are your customer needs exactly the same from year to year? In your dreams maybe, but in reality, we all know those are ridiculous questions to even ask. As a

6 Key Insights to Make Your Content Marketing More Effective (From Research)

Care to guess what’s the most commonly used tactic for lead generation by B2B marketers? What these marketers view as their most effective lead gen tactic? Where they plan to increase spending the most in the coming year? What’s their

How to Build Your Digital Content Team

Ubiquitous internet access and the ease of publishing content changed the way information is consumed, and the rise of social media drastically accelerated the pace of that consumption. Today, a digital content team is essential for boosting SEO, promoting brand

7 Kinds of Tools to Help Develop Better Marketing Content

Did you know that 90 percent of B2B marketers use content marketing in some way? But many still struggle to do it productively, which is why it’s important to develop a content marketing strategy. If you haven’t done this step,

How to do a Content Marketing Audit in Eight Steps (Plus, Best Practices for Fixing Your Content)

It’s the 80/20 rule of content marketing: 80% of results come from 20% of content. This is true for every website and for every content marketing audit I’ve ever done. A handful of articles pull in the largest percentage of

7 Reasons Why It’s the Best Time Ever to be a B2B Marketer

“It was the best of times, it was the worst of times,” wrote Charles Dickens in his oft-quoted opening lines of A Tale of Two Cities. While the story is set in late 18th century London and Paris, that description

Snapchat Update: Why User Experience Makes All the Difference

Last month Snapchat released what might be the most hated update in app history. It was hated so much, in fact, that aChange.org petition focused on the upgrade garnered over $1.2 million signatures. Even the stock market hated the change—with Snap

6 Ways To Dramatically Improve Your Agency’s Content

Do you know how to improve your agency's content? Learn how and why it is so important as a strategy for growth in today's marketplace.

5 Ways to “Expert Source” Third-Party Content on Your Blog

Here are five practical ways to use "expert sourcing" to supplement your own original content with input from writers and influencers in your industry.

How to Build a High Converting Sales Funnel with Copy Your Customers Will Love

Customers will back right out of your sales funnel if you aren’t delivering on the customer experience. Here’s how to lure them in with copy they’ll love.