Brand Management

Can brands safeguard their reputation around ad selection as consumers lose trust? Some, like Unilever, are taking action. Here’s what you need to know.

Learn how to leverage the power of both CRO and UX to gain loyal customers and grow your business. Talia Wolf warns against common mistakes.

Branding and activism: two sides of the same coin? Just as today’s digital revolution has brought companies closer to their customers, it’s also bringing the “real world” into every company’s marketing sphere. In a global marketplace, many businesses are finding

By Carlos Hidalgo founder and CEO of VisumCx Ever feel like brands give you the bait and switch? You engage with a brand, visit their website, consume their content, and with each interaction your affinity for the brand grows. Then comes the

by Karen Mishra Research shows that customers need to hear your message between three and ten times before they act on it.  Instead of tweeting a message 10 times, send your message in an integrated fashion using online and offline messaging. 

If you’ve ever looked up online reviews before deciding what to buy and where to buy it, you already know the importance of positive reviews. But do you always apply this knowledge to your own business? If you haven’t yet

By Heidi Unruh, Vice President of Marketing, North America, for E-Spirit Inc. If you are a brick and mortar sales or marketing leader, you’ve got a lot on your plate. Driving traffic to the store, optimizing in-store visits, and driving

Thanks in large part to the mobile mind shift of consumers and the anywhere/anytime availability of information, customers today aren’t exactly struggling to find what they need online. Rather, it’s often so available that they’re keen to ignore the “noise”

Instagram has been getting more popular every year, having reached over 400 million users by 2016. So it’s no surprise that more brands have flocked to Instagram not just to share photos on their own business account, but also to

If you dread calling retailers for answers to your questions – mainly because you know you’re about to be put on hold for the remainder of the day – you’re not alone. According to [24]7’s survey of over 1,000 consumers