Advertising

There has been a push recently for digital advertising transparency. Here’s how companies will be impacted by this new normal.

Blockchain technology is not just for the financial industry. Here are 4 different ways it can be used to disrupt marketing and advertising.

If it seems like you keep seeing more brands advertising on social media than ever before, it’s because they are. According to 4C Insights, Inc., which analyzed the ad spend habits of over 900 brands using its social ads tool,

Native advertising has been a major ad tactic for the past few years, but research shows that it’s set to get even more mainstream in 2017. In fact, the Native Advertising Institute (NAI) predicted that native ads will soon replace

If you watched Super Bowl LI, you know that the actual game was more entertaining than the commercials, which is a first if you’re not a football fan! So if you can’t stop talking about that amazing comeback by the

Buying digital ads is a big part of the marketing process in this day and age. After all, if you want to reach your audience members, you have to show up where they’re most likely to be looking, and that

These days, there’s a lot more for companies to do on Facebook than post photos and status updates. The social media giant has become a useful marketing tool for brands both big and small, from providing retargeting options to partnering

If you’re not yet familiar with programmatic ads, it’s time to change that, because these types of ads are only getting more popular. In short, programmatic ad buying uses software to buy digital ad space, which is in contrast to

Don’t blink, or you might miss an update from Google that affects your business. They recently added the machine-learning power of RankBrain, changing—among many things—how brands approach search and SEO. Now, as a key maneuver in slew of AdWords changes

Display advertising—that is, the paid placement of text, video, or even audio ads on websites—has seen rapid growth of late. For many organizations, the move to up the display ante makes sense, especially when you factor in the increasing number