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Digital Advertising Transparency: The New Normal

There has been a push recently for digital advertising transparency. Here’s how companies will be impacted by this new normal.

4 Ways Blockchain Will Transform Digital Marketing And Advertising

Blockchain technology is not just for the financial industry. Here are 4 different ways it can be used to disrupt marketing and advertising.

Report Finds Social Media Ad Spend Has Doubled Since Last Year

If it seems like you keep seeing more brands advertising on social media than ever before, it’s because they are. According to 4C Insights, Inc., which analyzed the ad spend habits of over 900 brands using its social ads tool,

Native Advertising Institute Releases New Infographic to Give you a Lay of the Land

Native advertising has been a major ad tactic for the past few years, but research shows that it’s set to get even more mainstream in 2017. In fact, the Native Advertising Institute (NAI) predicted that native ads will soon replace

The 10 Most Memorable Super Bowl Ads

If you watched Super Bowl LI, you know that the actual game was more entertaining than the commercials, which is a first if you’re not a football fan! So if you can’t stop talking about that amazing comeback by the

Study Shows How Marketers Buy Digital Ads

Buying digital ads is a big part of the marketing process in this day and age. After all, if you want to reach your audience members, you have to show up where they’re most likely to be looking, and that

Measuring Marketing Success on Facebook: Are Your Metrics Telling the Truth?

These days, there’s a lot more for companies to do on Facebook than post photos and status updates. The social media giant has become a useful marketing tool for brands both big and small, from providing retargeting options to partnering

Report: The Growing Use of Programmatic Ads Among B2B Marketers

If you’re not yet familiar with programmatic ads, it’s time to change that, because these types of ads are only getting more popular. In short, programmatic ad buying uses software to buy digital ad space, which is in contrast to

Early Google Expanded Text Ad Performance Delivering Higher Click-Through Rates

Don’t blink, or you might miss an update from Google that affects your business. They recently added the machine-learning power of RankBrain, changing—among many things—how brands approach search and SEO. Now, as a key maneuver in slew of AdWords changes

Why Display Advertising Out-Paced all Other Channels in Y/Y Growth

Display advertising—that is, the paid placement of text, video, or even audio ads on websites—has seen rapid growth of late. For many organizations, the move to up the display ante makes sense, especially when you factor in the increasing number